Boost Ganesh Chaturthi Café Sales with Ferbz WhatsApp Broadcasts

Below is a step‑by‑step walkthrough of creating a Ganesh Chaturthi WhatsApp broadcast for a typical café. Imagine Mango Brew Café, a boutique coffee shop on Brunswick Street, Melbourne, that wants to promote a “Ganesh Chaturthi Special: Flat White + Veg Samosa for $7” to customers who haven’t ordered in the last two weeks but have previously purchased a flat white.

1. Prepare Your WhatsApp Template

1. From the Ferbz dashboard, click the Customers tab → Templates.

2. Choose Create new template.

3. Select the “Text + Button” format (the only format allowed for broadcast messages).

4. Fill in the template fields:

   Header: “Ganesh Chaturthi Offer 🎉”
   Body: “Hi {{customer_name}}, celebrate Ganesh Chaturthi with a Flat White + Veg Samosa for just $7. Tap below to claim your voucher – valid until 30 Oct.”
   Button: “Claim Voucher” → URL linking to a PDF voucher stored in Ferbz’s file manager (you can upload the PDF from the Billing tab → Receipts).

5. Save the template. Ferbz will automatically validate it against WhatsApp Business API rules.

2. Build the Customer Filter

1. Navigate to Customers → Filters.

2. Click New filter and name it “Flat‑White lovers – no order 14 days”.

3. Add the following conditions:

   Last Order Date ≤ Today – 14 days
   Purchased Item contains “Flat White”

4. Click Apply. Ferbz instantly shows the count of matching Customers – e.g., 124 people.

3. Open the Broadcast Builder

1. Go to the Broadcasts tab on the left navigation pane.
2. Click Create Broadcast.
3. In the Audience section, select the filter you just saved (“Flat‑White lovers – no order 14 days”). The preview pane confirms the 124 recipients.

4. Compose the Message

1. In the Message field, choose the template you created earlier (“Ganesh Chaturthi Offer”).
2. Ferbz will auto‑populate the placeholder {{customer_name}} for each recipient.
3. Optionally, attach an image of the festive menu by clicking Add Media → Upload → select “ganesh‑menu.jpg”.

5. Schedule the Send

1. Under Timing, pick Schedule.
2. Set the date‑time to 30 Oct 2026, 08:00 AEST (the morning of Ganesh Chaturthi).
3. Review the Cost summary at the bottom: 124 recipients × 1 credit each = 124 credits will be deducted from your prepaid wallet when the broadcast is queued.

6. Review and Launch

1. Click Preview – a modal shows a sample message for a test Customer (e.g., “Hi Sarah”).
2. Verify that the voucher link works and that the image loads.
3. Press Send Now (if you want an immediate push) or Schedule (if you set a future time).

7. Monitor Delivery

1. After the broadcast is sent, switch to the Reminders board.

2. Locate the broadcast entry titled “Ganesh Chaturthi Offer – Flat‑White lovers”.

3. The board displays three columns: Sent, Delivered, Read. For Mango Brew Café you might see:

   Sent: 124
   Delivered: 119
   Read: 87

4. Click any row to drill down to the individual Customer record. You’ll see the exact timestamp of delivery, the read receipt, and a link to the voucher PDF that the Customer opened (if they did).

8. Follow‑up Automation (optional)

If you want a second reminder for those who read but didn’t redeem, you can create an Automation journey:

1. Go to Automation → Create Journey.
2. Name it “Ganesh Chaturthi – Redemption reminder”.
3. Set the trigger: Days Since Broadcast Sent = 2 and Voucher not redeemed (checked via a custom field you update when a voucher is used).
4. Add a single WhatsApp step: “Hi {{customer_name}}, just a friendly nudge – your Ganesh Chaturthi voucher expires tomorrow. Come in for your Flat White + Samosa!”

Because the broadcast already enrolled the 124 Customers, the automation will automatically pick up the subset that meets the trigger conditions. Credits for each reminder will be deducted as they fire, and their status will also appear on the Reminders board.

Full Worked Example – Numbers in Practice

• Initial broadcast: 124 recipients → 124 credits used.
• Delivery: 119 delivered (5 failed due to invalid numbers, flagged on the Reminders board).
• Read: 87 read, of which 52 clicked the “Claim Voucher” link (tracked via URL click analytics in Ferbz).
• Redemption: 48 customers presented the PDF voucher at checkout (recorded in the Billing module as a “Voucher Redeemed” field).
• Revenue impact: Each voucher generated a $7 sale, so 48 × $7 = $336 of additional sales on Ganesh Chaturthi alone.
• Credit cost: 124 credits for the broadcast + 52 reminder credits (if a 2‑day follow‑up was set) = 176 credits spent.
• Cost‑per‑sale: $336 ÷ 48 ≈ $7 revenue per sale, while the credit cost per sale is 176 ÷ 48 ≈ 3.7 credits per sale – a clear ROI when the average credit value is lower than the profit margin on a $7 combo.

All steps stay inside Ferbz: no external spreadsheet, no manual WhatsApp group creation, and every interaction is logged against the Customer’s profile for future segmentation.

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Time saved – Before Ferbz, Mango Brew’s manager spent roughly 2 hours each week copying phone numbers from the POS, pasting them into a WhatsApp group, and manually typing the promotion. With the Broadcast module, the same list is built in seconds using the filter builder, and the message is scheduled with a few clicks. In our example, the entire campaign (template, filter, broadcast, schedule) took under 15 minutes.

Revenue recovered – The “win‑back” segment (customers idle for 14 days) generated 48 extra orders on a single day, representing a 14 % lift in daily sales compared with the previous Ganesh Chaturthi period when no targeted message was sent. Without the broadcast, those 48 orders would likely have remained lost, as the owners had no visibility into who had lapsed.

Fewer manual steps and errors – Because Ferbz validates phone numbers at import and flags delivery failures on the Reminders board, the café avoided the common problem of sending messages to outdated numbers (5 % of the list). The system automatically deducts credits, so there is no hidden cost or surprise invoice; the owner sees the exact credit spend in real time.

Integrated data – Every voucher redemption is recorded in the Billing module, linking the broadcast to a concrete Order. This creates a closed loop: the owner can run a Report for “Ganesh Chaturthi campaign revenue” and see the exact contribution of the broadcast, something impossible when using ad‑hoc WhatsApp groups.

Compliance and reliability – Sending via the official WhatsApp Business API ensures messages meet Australian privacy standards and ATO requirements for record‑keeping (e.g., the PDF receipt link satisfies any audit trail). There is no reliance on personal numbers or QR‑code hacks, eliminating the risk of account bans.

Overall, the Broadcast module directly addresses the vertical’s pain points: it gives café owners a structured, repeatable way to maintain an organised Customer list, deliver promotions consistently, and win back regulars before they disappear completely.

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Ready to turn Ganesh Chaturthi into a measurable sales boost for your café? Sign in to the Ferbz dashboard, top up your credit wallet, and start building your first broadcast in minutes. The intuitive navigation—from Customers → Filters, to Broadcasts → Create, and finally monitoring on the Reminders board—keeps everything you need in one place. If you hit any snags or want advice on crafting the perfect festive template, our support team is on standby at support@ferbz.com.

Start your trial today: https://dashboard.ferbz.com/

Let Ferbz handle the messaging so you can focus on serving great coffee and keeping your regulars coming back, season after season.