AI‑Powered Ganesh Chaturthi Win‑Back Automation that Restores Café Revenue

Below is a step‑by‑step walkthrough that you could follow while recording a screen capture. The example uses a fictional café, Bean & Bliss Café, located in Austin, Texas, which runs a Gan‑Chaturthi special “Mango Lassi Latte” on October 2‑5, 2024.

1. Import or Verify Your Customer List

   • From the left‑hand navigation, click Customers.
   • Choose Import CSV and upload a file that includes columns for phone_number, first_name, email, and last_order_date.
   • After the import finishes, each row appears as a Customer profile. Bean & Bliss already has 1,842 regulars, 312 of whom ordered the Gan‑Chaturthi special.

2. Create a New Automation Flow

   • Click the Automation tab at the top of the dashboard.
   • Press New Journey and type the plain‑English goal:
     “Win back anyone who hasn’t placed an Order in 30 days after Ganesh Chaturthi.”
   • Ferbz’s AI immediately generates a three‑step flow:
     • Step 1 – Wait: “30 days after the customer’s last Order.”
     • Step 2 – Message: “Hey {first_name}, we missed you! Come back for a free pastry with any drink this week.”
     • Step 3 – Branch: If the customer clicks the receipt link (tracked automatically), send a “Thanks! See you soon” message; otherwise, send a reminder “Still thinking about that latte?” after 3 days.

3. Edit the Message Templates

   • Click each message node on the visual canvas.
   • Replace the generic text with Bean & Bliss’s brand voice:
     • Message 1: “👋 Hi {first_name}, it’s Bean & Bliss! We noticed it’s been a while since your last visit. Swing by this week and enjoy a free almond croissant with any drink – just show this WhatsApp message at the counter.”
   • Add an image placeholder (the UI lets you upload a JPEG of the croissant).
   • Save the flow; Ferbz records the credit cost per reminder (e.g., 0.85 credits per WhatsApp message).

4. Set the Trigger Conditions

   • In the Trigger panel, select Days Since Last Order and enter 30.
   • Add a Date Range filter: start = October 6 2024 (the day after Ganesh Chaturthi ends), end = October 31 2024. This ensures the automation only runs for customers whose last Order was before October 6 and who have not ordered again by the 30‑day mark.
   • Click Activate. Ferbz now monitors the Customers table in real time.

5. Review Enrollments on the Reminders Board

   • Navigate to Reminders from the left menu.
   • The board lists every scheduled reminder with columns: Customer, Message, Scheduled Time, Status, Credits Used.
   • For Bean & Bliss, you’ll see roughly 215 entries (the 312 who ordered the special minus the 97 who returned within 30 days). Each entry shows “Scheduled” until the system sends it.

6. Watch the Journey Execute

   • On October 31 2024, the first batch of 215 WhatsApp messages is dispatched via the official WhatsApp Business API.
   • In the Reminders board, the status flips to Sent, then Delivered within seconds, and finally Read as customers open the message.
   • For each “Read” event, the Branch node checks whether the customer clicked the receipt link (the PDF receipt link generated at checkout). Those who click are automatically moved to the “Thanks! See you soon” branch, and Ferbz logs the interaction in the Customer profile under Automation History.

7. Analyze Results in Reports

   • Click Reports → Messaging Effectiveness.
   • Set the date range to October 6‑31 2024.
   • The report shows:
     • 215 reminders sent, 202 delivered (93.9 % delivery rate).
     • 124 messages read (57.7 % read rate).
     • 38 customers placed a new Order within 7 days of the reminder, generating $1,274 in revenue.
   • Compare this to the same period last year (no automation) where only 12 repeat orders were recorded.

8. Top‑Up Credits if Needed

   • If the credit balance on the prepaid wallet falls below the projected usage, a red banner appears on the dashboard.
   • Click Top‑Up, enter the desired amount in USD, and confirm. The wallet is instantly replenished; no subscription changes are required.

9. Iterate the Flow

   • Based on the read and conversion metrics, you might adjust the wait time from 30 to 25 days or add a second reminder for those who didn’t click the link.
   • Return to Automation, duplicate the existing journey, make edits, and Deactivate the old flow. All changes are version‑controlled, and the Reminders board reflects the new schedule automatically.

By following these steps, Bean & Bliss Café can set up a fully automated, AI‑crafted Ganesh Chaturthi win‑back campaign in under 30 minutes, with every interaction tracked, billed per credit, and visible on a single dashboard.

Before Ferbz, Bean & Bliss relied on manual spreadsheets and ad‑hoc text messages. The owner would notice a dip in daily foot traffic only after reviewing the POS report at week’s end, then scramble to call a handful of regulars—often missing many who had already stopped coming. That manual process cost roughly 2 hours per week and recovered only about 5 customers per month, equating to an estimated $170 in lost revenue.

After implementing the AI‑Powered Ganesh Chaturthi win‑back automation, the same owner spends less than 10 minutes per month reviewing the Reminders board and topping up credits. The system automatically identifies the 215 customers who qualify, schedules the WhatsApp messages, and logs every read and click. The concrete results from the first run are:

• Time saved: 2 hours → 0.17 hours (≈ 10 minutes) = 1.83 hours saved each month.
• Revenue recovered: 38 additional orders × average ticket $33.5 = $1,273 in the first week after the campaign, a 7.5× increase over the manual approach.
• Credit cost: 215 reminders × 0.85 credits ≈ 183 credits, a predictable expense that the owner tops up once per quarter.
• Visibility: Every reminder’s status appears on the Reminders board; no messages disappear silently, eliminating the “did it go out?” uncertainty that plagued the previous manual texting method.

The automation directly addresses the vertical’s pain points: it detects regulars who have gone cold, stores all contact data in a single CRM, and delivers promotions consistently through WhatsApp without the owner having to remember dates or copy‑paste messages. The result is a measurable lift in repeat visits and a dramatically leaner operations workflow.

Ready to stop guessing which regulars have slipped away after Ganesh Chaturthi and start winning them back automatically? Sign up for a free trial, import your customer list, and build your first win‑back journey in minutes. All you need is a prepaid credit wallet; there are no monthly fees, and every WhatsApp reminder is billed transparently.

Start now at https://dashboard.ferbz.com/ or reach out to our support team at support@ferbz.com for a quick walkthrough. Your café’s repeat business is just a few clicks away.