Launch Festival‑Season WhatsApp Broadcasts Instantly with Ferbz

Below is a step‑by‑step walk‑through of creating and launching a festival broadcast inside Ferbiz. Imagine Maple Brew Café, a downtown Toronto spot that wants to promote a “Maple‑Glazed Latte” for the upcoming Canada Day weekend.

1. Log into the Ferbiz Dashboard
   Open your browser and go to https://dashboard.ferbz.com/. After entering your credentials, you land on the main overview page, which shows a snapshot of today’s orders, credit balance, and recent reminders.

2. Navigate to the Broadcasts tab
   On the left‑hand navigation pane, click Broadcasts. The Broadcasts board appears, displaying any scheduled or past campaigns, each with status columns for Sent, Delivered, and Read.

3. Create a new broadcast
   Click the + New Broadcast button at the top right. A modal window opens with three sections: Audience, Message, and Schedule.

4. Define the Audience

   • Filter by segment: Choose “Loyalty‑Gold” from the segment dropdown. This segment was previously created in the Customers module for patrons who have earned 10 or more loyalty points.
   • Add a date‑based filter: Click Add Filter, select “Last Order Date”, and set “Within the last 30 days”. This ensures you only target customers who have visited recently, increasing the likelihood of a repeat purchase.
   • Preview the list: A count appears—342 Customers—and you can click View Sample to see a few names, emails, and phone numbers (masked for privacy).

5. Craft the Message

   • Select a template: From the template library, pick “Seasonal Promo – Image + Text”. This template already contains placeholders for your café logo and a short headline.
   • Edit the content: In the visual canvas, replace the headline with “Celebrate Canada Day with a Maple‑Glazed Latte!”. Below, type the body copy:

     “From July 1‑3, enjoy a 20 % discount on our limited‑edition Maple‑Glazed Latte. Show this message at the counter or use code MAPLE20 on the app. ☕🍁”

   • Attach media: Click Add Image and upload a high‑resolution photo of the latte, sized 1080 × 1080 px for optimal WhatsApp display.
   • Insert a call‑to‑action button: Choose “Visit Website” and paste the café’s online ordering URL.

6. Set the Schedule

   • Immediate send: For a flash promotion, toggle Send Now.
   • Future schedule: Alternatively, set a date‑time picker for June 30, 2024, 09:00 AM so the broadcast reaches customers early on Canada Day morning.

7. Review credits consumption
   At the bottom of the modal, Ferbiz shows the estimated credit cost: 342 customers × 1 credit = 342 credits. Your wallet balance (e.g., 1,200 credits) is displayed, confirming you have enough to cover the broadcast.

8. Send or schedule
   Click Confirm & Send. The system instantly queues the messages for the selected audience.

9. Monitor delivery on the Reminders board
   Switch to the Reminders tab (the same board used for follow‑up reminders). The broadcast appears as a line item with the label “Canada Day Promo – Maple Brew Café”. Columns update in real time:

   • Sent: 342 (green check)
   • Delivered: 328 (orange hourglass while pending) → updates to 328 after a few minutes.
   • Read: 210 (blue eye icon)

10. Analyze results in Reports
    After the weekend, go to Reports → Messaging Effectiveness. Select the date range June 30 – July 3. The report shows:

    • Open rate (read ÷ sent) = 61.5 %
    • Incremental orders linked to the broadcast: 27 additional orders recorded in the Billing module, each flagged with the source “WhatsApp Broadcast”.
    • Revenue uplift: $1,245.30 in net sales attributed to the promotion (excluding GST/HST, see CRA guidance for exact tax calculations).

11. Close the loop with a follow‑up reminder (optional)
    If you want to re‑engage customers who didn’t order, go back to Automation, create a simple journey: “Days since broadcast = 3 → send reminder ‘Last chance for 20 % off!’”. This uses the same credit‑based model and appears on the Reminders board alongside the original broadcast.

By following these steps, Maple Brew Café can launch a perfectly timed, compliant WhatsApp festival broadcast with just a few clicks, track its performance instantly, and leverage the same data to drive subsequent follow‑up reminders—all within Ferbiz’s unified dashboard.

Cafés and quick‑service shops in Canada face three intertwined challenges during festival seasons: (1) Identifying the right regulars, (2) Delivering a consistent, on‑brand message, and (3) Measuring the impact without manual spreadsheets. The WhatsApp festival broadcast resolves each point with measurable outcomes.

Time saved: Before Ferbiz, Maple Brew’s manager spent roughly 2 hours each week compiling a CSV of recent customers, importing it into a third‑party SMS platform, formatting messages, and manually tracking delivery receipts. With the Broadcast module, the same list is filtered directly from the CRM, and the message is sent with a single click, reducing the workflow to under 10 minutes—a saving of ≈110 minutes per campaign.

Revenue recovered: In a pilot test, a similar café ran a “Winter Warm‑Up” broadcast to 300 customers and recorded 23 extra orders (7.7 % conversion) that would otherwise have been missed. At an average ticket of $12.85, that translates to $295.55 in additional sales for a single broadcast, well above the credit cost of 300 credits (≈$3–$5 depending on the credit‑to‑dollar conversion used by the owner).

Fewer manual steps: The integrated Reminders board eliminates silent failures. Where a manual email campaign might leave 15 % of messages undelivered without notice, Ferbiz shows every status in real time, allowing owners to react instantly (e.g., re‑send to the 12 contacts that failed).

Overall, the broadcast feature turns a seasonal marketing effort from a disconnected, labor‑intensive task into a single, trackable operation that aligns with the café’s existing order and CRM data. The result is a tighter feedback loop: you know exactly who received the offer, who read it, and how many turned it into a sale—information that previously required separate analytics tools or guesswork.

Launching a timely WhatsApp festival broadcast is only a few clicks away. Sign up for a free trial, top up your credit wallet, and explore the Broadcasts module to see how quickly you can reach your regulars with seasonal offers. Need help setting up your first campaign? Our support team is ready at support@ferbz.com, and the dashboard guide is available at any time.

Start now: https://dashboard.ferbz.com/