Launch a Ganesh Chaturthi WhatsApp broadcast to drive pharmacy sales

Below is a step‑by‑step walkthrough of creating a Ganesh Chaturthi WhatsApp broadcast from start to finish. The example follows Murray Street Pharmacy, a fictitious independent pharmacy in Geelong that stocks chronic‑care medicines and wants to boost refill sales during the festive period.

1. Prepare Your Patient List

1. Log in to the Ferbz dashboard and click the Patients tab on the left navigation pane.

2. If you have new patient data from a recent health‑clinic outreach, click Import CSV and upload the file. Ferbz validates phone numbers and maps columns to the required fields (Name, Mobile, Email, Last Sale Date, Products Purchased).

3. Once the import finishes, use the Filters bar at the top of the patient table:

   • Product Purchased → Metformin
   • Last Sale Date → Within last 90 days
   • Opt‑in for WhatsApp → Yes

   This filter returns 342 patients who have bought Metformin recently and have consented to receive WhatsApp messages.

4. Click Save Filter and name it Metformin‑Recent‑OptIn. This saved filter can be re‑used for future campaigns.

2. Draft the Broadcast Message

1. Navigate to the Broadcasts module from the main sidebar.

2. Click Create New Broadcast.

3. In the Audience section, select the saved filter Metformin‑Recent‑OptIn. Ferbz instantly shows the total count (342) and the estimated credit cost (342 credits).

4. In the Message Builder, choose WhatsApp Template. Ferbz provides a visual canvas where you can drag in text blocks, images, and CTA buttons.

5. Draft the festive message:

   🙏 Happy Ganesh Chaturthi, {{patient.first_name}}! 🙏
   Celebrate with a healthy heart – enjoy 10% off your next Metformin or Amlodipine refill. 
   Tap “Book Now” to reserve your medicine today.
   

   • Use the {{patient.first_name}} placeholder to personalize each message.
   • Add a Button labelled Book Now that links to the pharmacy’s online booking page (e.g., https://murraypharmacy.com/book).

6. Attach a high‑resolution image of a Ganesh idol with the pharmacy’s logo at the bottom – this is optional but improves engagement.

7. Click Preview – Ferbz renders a sample for a test patient, showing exactly how the message will appear on WhatsApp.

3. Schedule the Broadcast

1. In the Timing panel, select Schedule for later. Choose Saturday, 1 September 2024 – 09:00 AM (the morning of the festival).
2. Review the Cost Summary – 342 credits will be deducted from your prepaid wallet at launch. If the wallet balance is insufficient, click Top‑up and add the required amount.

4. Launch and Monitor

1. Click Send Broadcast. Ferbz immediately queues the 342 messages and pushes them to the WhatsApp Business API.

2. Switch to the Reminders board (still in the left navigation). The broadcast appears as a new entry titled Ganesh Chaturthi Offer – Metformin with three status columns: Scheduled, Sent, Delivered, Read.

3. As messages flow, the board updates in real time:

   • Sent – 342 (100%)
   • Delivered – 330 (96.5%)
   • Read – 285 (83.3%)

   Any failures (e.g., invalid numbers) appear in the Failed column with a brief error code, allowing you to export the list for follow‑up.

5. Analyse Results

1. After the festival, go to Reports → Messaging Effectiveness.

2. Set the date range to 1 Sep 2024 – 7 Sep 2024.

3. The report shows:

   • Total messages sent: 342
   • Open (Read) rate: 83.3%
   • Click‑throughs on “Book Now”: 57 (16.7%)
   • Sales generated: 42 Metformin refills, 13 Amlodipine refills – total revenue AUD 3,720

4. Export the report as CSV and share with your staff meeting to demonstrate ROI.

Full Worked Example Summary

By following these exact clicks and fields, Murray Street Pharmacy turns a cultural celebration into a measurable sales lift while keeping the process fully inside Ferbz.

Independent pharmacy owners in Australia face two intertwined problems: chronic‑care patients often forget to return for refills, and manual billing or ad‑hoc marketing eats up evenings that could be spent on patient care. The Ganesh Chaturthi WhatsApp broadcast addresses both.

• Time saved – Creating the broadcast takes roughly 12 minutes (filter, draft, schedule). Compared with manually calling 342 patients (average 2 minutes per call), the broadcast saves about 11 hours of staff time each festival season.

• Revenue recovered – In the Murray Street Pharmacy example, 55 additional refills were generated that month. Assuming an average sale price of AUD 68 per refill, the campaign recovered AUD 3,740 that would otherwise have been lost to stock expiry or missed appointments.

• Reduced waste – By targeting only patients who have bought Metformin in the last 90 days and have opted in for WhatsApp, the broadcast avoids spamming inactive numbers. The Failed column on the Reminders board flagged only 12 invalid contacts, a 3.5% error rate that can be cleaned once, preventing future delivery costs.

• Accurate costing – Because Ferbz uses a prepaid credit wallet, the pharmacy knows exactly how many credits (and therefore messages) were spent – 342 credits for this campaign. There is no hidden monthly fee, and the cost aligns directly with the number of patients reached.

• Compliance and professionalism – All messages are sent via the official WhatsApp Business API, satisfying ATO guidance on electronic communications and ensuring patients see a verified business name, not a personal phone number.

Overall, the broadcast converts a cultural touchpoint into a quantifiable sales driver, eliminates manual outreach, and provides clear analytics that tie the effort directly to bottom‑line results.

Ready to turn Ganesh Chaturthi into a measurable sales boost for your pharmacy? Sign up for a free trial, top up your credit wallet, and launch your first WhatsApp broadcast in minutes. Visit the dashboard at https://dashboard.ferbz.com/ or email support@ferbz.com for a guided walkthrough. Our team is on hand to help you import patient data, design a festive template, and track the results—all from the same platform you already use for billing and refill reminders.