Auto‑Generate AI Rebooking Journeys to Keep Your Salon Booked During Ganesh Chaturthi

Below is a step‑by‑step walkthrough of creating an AI rebooking journey for a salon called Shree Salon & Spa in Pune. The goal: “Get every client who hasn’t booked a haircut in the last 30 days to schedule a new appointment before 10 Oct (Ganesh Chaturthi)”.

1. Log in and open Automation

   • From the Ferbz dashboard, click the Automation tab on the left navigation pane.
   • You land on the Automation canvas, which shows any existing journeys and a “Create new journey” button at the top right.

2. Start a new journey

   • Click Create new journey. A text box titled Describe your goal appears.
   • Type: “Ask clients who haven’t booked a haircut in the last 30 days to re‑book before Ganesh Chaturthi”.

3. Let the AI draft the flow

   • Press Generate. Ferbz reads the sentence, recognises the trigger “days since last booking” and the service filter “haircut”.
   • The AI proposes a three‑step journey:
     1. Wait – 30 days after the client’s last haircut booking.
     2. Message 1 – “Namaste ! Your last haircut was on {{last_booking_date}}. Ganesh Chaturthi is coming up. Book now and enjoy 10 % off on any styling service.”
     3. Branch – If the client clicks the “Book Now” button, end the journey. If not, wait 5 days and send Message 2 – “Only 3 days left to lock in your festive discount! Reply ‘YES’ to schedule.”

4. Edit the message templates

   • Click each message block. The right‑hand panel shows the WhatsApp template editor.
   • Insert the salon’s branding: add “Shree Salon & Spa” at the top, use the pre‑approved “Discount Offer” template, and replace placeholder variables with Ferbz fields ({{client_name}}, {{last_booking_date}}).
   • Save each block.

5. Set the trigger details

   • Click the Trigger icon (a clock) attached to the first wait block.
   • Choose Days since last booking from the dropdown, set the value to 30.
   • Under Service filter, select Haircut from the list of services.
   • Add a Cut‑off date of 10 Oct 2024 so the journey stops sending messages after Ganesh Chaturthi.

6. Assign the journey to a client segment

   • In the canvas toolbar, click Filters.
   • Choose Clients → Last booking date → older than 30 days and Service → Haircut.
   • The segment preview shows 128 clients for Shree Salon.

7. Activate the journey

   • Toggle the Active switch at the top of the canvas. Ferbz instantly enrolls the 128 clients whose last haircut was over 30 days ago.
   • Each enrolment appears on the Reminders board with status Scheduled.

8. Monitor progress

   • Navigate to Reminders board from the left menu.
   • Columns show Client, Message, Scheduled time, Status (Scheduled, Sent, Delivered, Read, Failed).
   • As messages are sent, credits are deducted automatically from the prepaid wallet. For this journey, each reminder costs 1 credit; each broadcast costs 2 credits.

9. Review results

   • After Ganesh Chaturthi, open Reports → Messaging Effectiveness.
   • Filter by the journey name “Ganesh Rebook Haircut”.
   • The report shows: 128 scheduled, 124 sent, 119 delivered, 112 read, 48 re‑bookings (38 % conversion). Revenue from those re‑bookings totals ₹23,760 (average service ₹495, GST 18 %).

10. Iterate

    • If conversion is lower than expected, return to Automation, edit the wait period or add an extra reminder.
    • Because the AI drafts the flow, you can experiment quickly without writing code.

Full Worked Example – Numbers in Detail

• Salon: Shree Salon & Spa, Pune
• Credits purchased: ₹799 for 1,000 credits (valid for 30 days)
• Clients enrolled: 128
• Credits used: 128 × 1 credit (first reminder) + 48 × 1 credit (second reminder for those who didn’t reply) = 176 credits
• Credits remaining: 824 (still enough for post‑festival broadcasts)
• Revenue generated: 48 re‑bookings × ₹495 = ₹23,760
• GST payable: 18 % of ₹23,760 = ₹4,276.80 (only if turnover exceeds GST threshold)

All of these figures appear automatically in the Reports module, so the owner can reconcile with the Billing tab (which shows the PDF receipt for each booking) and the GST calculations needed for tax filing.

1. Eliminates manual follow‑up – Before Ferbz, the owner or receptionist would have to run an Excel sheet, call each client, and note the outcome. The Automation canvas does this in seconds; the Reminders board guarantees no reminder falls through the cracks.

2. Higher re‑booking rate – In our example, the AI‑driven journey achieved a 38 % conversion (48 out of 128). A manual phone‑call campaign in a similar Tier‑2 city typically yields 20‑25 % because of missed calls and human error.

3. Precise credit usage – Each reminder costs a single credit. With 1,000 credits the salon can run up to 1,000 re‑booking messages or 500 broadcast campaigns. The prepaid wallet model means there is no surprise monthly bill; the owner sees exactly how many credits were spent on the Reminders board.

4. Revenue recovery during a peak festival – Ganesh Chaturthi brings a 12‑15 % surge in footfall, but only if chairs are filled. The 48 additional bookings added ₹23,760 of revenue, covering more than 30 % of the credit spend (₹799).

5. Data‑driven optimisation – The Reports tab shows delivered/read rates and conversion per message. The owner can tweak the wait time or discount wording and see the impact on the next campaign, without hiring a marketing agency.

6. Compliance and tax clarity – All bookings are recorded in Billing, receipts are PDF‑linked, and GST at 18 % is automatically calculable from the revenue report. For salons under the ₹20 lakh turnover limit, the owner can simply ignore GST; for those above, the report supplies the exact taxable amount.

Overall, AI rebooking automation for salons turns a repetitive, error‑prone task into a scalable, measurable process that directly protects the salon’s cash flow during high‑demand periods.

Ready to stop losing bookings during Ganesh Chaturthi and keep your chairs full all year? Create your first AI rebooking journey in minutes and only pay for the messages you send. Sign up for a free trial, top up your wallet, and start automating from the Automation tab today.

Start now: https://dashboard.ferbz.com/

Need help? Email us at support@ferbz.com – our onboarding team will walk you through the setup and suggest the optimal credit package for your salon’s size.