Launch a Ganesh Chaturthi WhatsApp broadcast to fill your salon’s calendar

Below is a step‑by‑step walkthrough of creating a Ganesh Chaturthi WhatsApp broadcast for a typical UK salon. The example uses a fictional business, Luxe Locks Salon, based in Birmingham, with 12 stylists and a client base of 3 200.

1. Prepare the Message Template

1. From the left‑hand navigation, click Automation → Templates.

2. Press New Template and choose WhatsApp as the channel.

3. Enter a clear, compliant template name, e.g. Ganesh Chaturthi Offer – 20 % off Colour.

4. Fill the body with the exact text you will send, using placeholders that Ferbz will replace per client:

   Hi {{client.first_name}},  
   Celebrate Ganesh Chaturthi with a fresh look! Enjoy 20 % off any colour service booked before 30 Oct. Reply “BOOK” to this message and we’ll reserve your slot.  
   – Luxe Locks
   

5. Save. The template is now available for any broadcast or automation journey.

2. Build the Recipient List

1. Click Clients on the main menu.

2. Use the filter bar at the top of the client table:

   • Last Booking Date → is before → 30 days ago
   • Service History → contains → Colour (optional, if you only want to target colour‑aware clients)
   • Location → equals → Birmingham (or leave blank for all UK clients)

3. The filtered view now shows 842 Clients who haven’t booked a colour service in the past month.

4. Click Select All → Add to List → name the list Ganesh Chaturthi 2024 – Colour Upsell.

3. Create the Broadcast

1. Navigate to Broadcasts from the side panel.
2. Click New Broadcast.
3. In the Select List dropdown, choose the list you just created.
4. Under Message, pick the Ganesh Chaturthi Offer – 20 % off Colour template you saved earlier.
5. Set the Send Time. For a cultural event, timing matters – schedule the broadcast for 09:00 BST on 10 Oct 2024, the day before Ganesh Chaturthi, when clients are likely to be planning their weekend.
6. Review the Credit Cost shown at the bottom. Ferbz calculates the cost based on the number of recipients (842) and the current WhatsApp Business API rate. Ensure your prepaid wallet has sufficient balance; if not, click Top‑up Wallet and add the required credits.

4. Launch and Monitor

1. Press Send Now (or Schedule if you set a future time).

2. Immediately after launch, open the Reminders board. You will see a new entry titled Ganesh Chaturthi WhatsApp broadcast for Luxe Locks. The board shows three columns:

   • Scheduled – the broadcast waiting to be sent (if you scheduled for a future time).
   • Sent – each Client that has successfully received the message.
   • Failed – any numbers that could not be delivered (e.g., invalid WhatsApp number).

3. As the broadcast fires, the status moves from Scheduled to Sent. Any failures appear instantly, allowing you to clean up the client record (perhaps the number is outdated).

5. Track Results

1. After the broadcast, go to Reports → Messaging Effectiveness.

2. Filter by Date Range = 10 Oct – 17 Oct 2024 and Campaign = Ganesh Chaturthi WhatsApp broadcast.

3. The report displays:

   • Sent: 842
   • Delivered: 791 (94 %)
   • Read: 623 (78 %)
   • Replies (“BOOK”): 57 (7 %)

4. Switch to the Bookings tab, filter by Created Date = 10 Oct – 31 Oct and Source = WhatsApp Broadcast. You’ll see 48 new colour bookings, totalling £3 420 in revenue, directly linked to the campaign.

6. Follow Up with Automation (Optional)

If you want to nurture the 57 clients who replied “BOOK”, you can instantly enroll them in an Automation journey:

1. In Automation, create a new flow called Colour Booking Confirmation.
2. Set the Trigger to Instant – when a booking completes.
3. Add a Wait of 2 hours, then a Message: “Your colour appointment is confirmed for {{booking.date}}. See you soon!”
4. Publish. All bookings that originated from the broadcast will automatically follow this path, and the reminder clock for the next appointment will start as usual.

By staying inside Ferbz, Luxe Locks has moved from a manual spreadsheet mail‑merge to a fully tracked, credit‑based WhatsApp broadcast that drives real bookings and feeds into the existing reminder automation.

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Time saved: Before Ferbz, the owner of Luxe Locks would have exported the client list to Excel, copied phone numbers into a personal WhatsApp group, typed the same promotional text dozens of times, and then manually noted who replied. That process takes roughly 3 hours for a list of 800 clients. With the Broadcast module, the entire set‑up and launch takes about 45 minutes – a reduction of 75 % in labour.

Revenue recovered: In the month before the Ganesh Chaturthi broadcast, Luxe Locks recorded 12 colour bookings worth £1 080. After the broadcast, the salon booked 48 colour sessions (£3 420). That is a £2 340 increase, representing a 216 % uplift in colour‑service revenue for the campaign period.

Fewer manual errors: Manual copy‑pasting often leads to missed digits or duplicate messages. The Reminders board instantly flags any failed deliveries (e.g., 51 numbers) so the owner can update client records, eliminating the guesswork of “who didn’t get the message?”.

Better compliance: All messages are sent through the official WhatsApp Business API, meaning the salon complies with UK data‑protection rules and WhatsApp’s commercial messaging policies. No QR‑code work‑arounds or personal‑number hacks are involved, reducing the risk of account bans.

Integrated re‑booking: Because the broadcast ties directly into the Automation and Reminders modules, any client who books after the broadcast automatically enters the standard appointment‑reminder flow. This closes the loop on the core pain point of clients forgetting to re‑book, turning a one‑off promotion into a sustainable pipeline of repeat appointments.

Overall, the Broadcasts module converts a seasonal marketing idea into a measurable, credit‑controlled campaign that directly addresses the two biggest frustrations for UK salon owners: missed re‑bookings and the administrative burden of manual outreach.

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Ready to fill your salon’s calendar for Ganesh Chaturthi and beyond? Sign up for a free trial, top up your credit wallet, and start building WhatsApp broadcasts in minutes. Visit the dashboard at https://dashboard.ferbz.com/ and explore the Broadcasts, Clients, and Automation modules. If you need any help, our support team is on standby at support@ferbz.com – we’ll walk you through every step, from template creation to post‑campaign reporting.

Take the guesswork out of seasonal promotions and let Ferbz handle the messaging, so you can focus on styling.