Launch a Wedding‑Season WhatsApp Broadcast that Packs Your Salon

Below is a step‑by‑step walkthrough of creating a wedding‑season broadcast, illustrated with a fictional salon called “Ritu’s Royal Salon” in Jaipur, Rajasthan. Ritu runs a boutique with three stylists, offers a “Bridal Glow Package” (hair, colour, styling, and a trial makeup session) priced at ₹12,500, and wants to push the package to clients who have visited in the last 90 days but haven’t yet booked a bridal service.

1. Prepare Your Credit Wallet

1. Log in to the Ferbz dashboard (https://dashboard.ferbz.com/).
2. Click the Wallet icon on the top‑right corner.
3. Choose a top‑up amount – Ritu selects ₹299 for 350 credits, enough for a 200‑recipient broadcast (each broadcast to a single client costs 1 credit).

2. Draft the Message Template

1. Navigate to Automation → Templates (even though we are using Broadcasts, templates are reused).

2. Click New Template and give it a name: WeddingSeason_BridalGlow.

3. Compose the WhatsApp text, using Ferbz’s placeholder tags for personalization:

   🌸 Hi {{client.first_name}}!  
   The wedding season is here and Ritu’s Royal Salon has a special Bridal Glow Package for just ₹12,500 (incl. 18% GST).  
   Book before 15 Mar and get a free trial makeup session worth ₹3,000.  
   👉 Reply “YES” to reserve your slot or click the link: {{booking_link}}  
   

4. Save the template. The placeholders will pull the client’s first name and a pre‑generated booking link (created automatically when the broadcast is sent).

3. Build the Recipient Filter

1. Go to Clients → All Clients.

2. Click Filter and set the following conditions:

   • Last Booking Date → is within → 90 days (captures recent visitors).
   • Service History → does not contain → “Bridal Glow Package”.
   • City → equals → “Jaipur”.

3. The list now shows 184 clients who fit the criteria. Ferbz shows the exact count at the top, so Ritu knows she will spend 184 credits.

4. Create the Broadcast

1. Switch to the Broadcasts tab on the left navigation.
2. Click New Broadcast.
3. Name the campaign: Mar‑Wedding‑Glow‑Push.
4. Under Recipients, choose Use Filtered List and select the filter created in step 3.
5. Pick the Template created in step 2 (WeddingSeason_BridalGlow).

5. Schedule or Send Immediately

1. Ritu decides to send the message at 10:00 AM on 1 Mar, when most clients check WhatsApp before work.
2. In the Schedule field, set the date and time.
3. Review the Cost Summary – 184 credits will be deducted at send time.

6. Launch the Broadcast

1. Click Confirm & Send.

2. Ferbz instantly shows a Broadcast Summary screen:

   • Total Recipients: 184
   • Credits Used: 184 (wallet balance now 166)
   • Status: Queued → Sent

3. As messages flow through the WhatsApp Business API, the Reminders board updates each line:

   • Sent – green tick
   • Delivered – double‑tick
   • Read – blue double‑tick

   Ritu can filter the board by “Broadcast” to see only this campaign’s rows.

7. Track Performance in Reports

1. After 48 hours, go to Reports → Messaging Effectiveness.

2. Choose the date range 1 Mar – 3 Mar and select the Mar‑Wedding‑Glow‑Push broadcast.

3. The report shows:

   • Sent: 184
   • Delivered: 179 (97.3 %)
   • Read: 162 (88.0 %)
   • Replies “YES”: 27 (14.7 %)

4. Export the CSV for Ritu’s accountant to reconcile the 27 new bookings against the expected revenue (27 × ₹12,500 = ₹337,500 + GST).

8. Follow‑Up with Automation (Optional)

Clients who replied “YES” automatically trigger the Automation journey “Wedding‑Booking Confirmation”:

• Trigger: instant when a broadcast reply matches “YES”.
• Step 1: Send a confirmation WhatsApp with the booking link (auto‑generated).
• Step 2: After 2 hours, if no booking is made, send a gentle reminder.

All of this runs without any extra manual effort, and each step consumes only the credits needed for the messages themselves.

Time Savings

Before Ferbz, Ritu’s staff spent an average of 2 hours per week drafting individual WhatsApp messages, copying links, and manually noting who responded. With the broadcast workflow, the entire campaign – from filter creation to launch – took 15 minutes. That is a 87.5 % reduction in manual effort, freeing stylists to focus on actual hair work instead of marketing chores.

Revenue Recovery

In the month of March, Ritu’s salon historically lost about ₹85,000 in potential bridal package sales because clients either forgot to ask about the package or never heard about the limited‑time free makeup trial. After the broadcast, 27 clients booked, generating ₹337,500 in gross sales (plus 18 % GST). Even after deducting the 184 credits (₹184 ≈ ₹184), the net uplift is ₹337,316 – a 396 % ROI on the broadcast spend.

Fewer Missed Follow‑Ups

The built‑in Reminders board shows any “Failed” deliveries instantly. In this campaign, 5 messages failed (network issues). Ritu received a real‑time alert, re‑sent those messages manually, and recovered 2 additional bookings. Without the board, those failures would have gone unnoticed, resulting in lost revenue.

Data‑Driven Decisions

The Reports module provides concrete open‑rate and reply metrics. Ritu discovered that clients who had visited the salon within the last 30 days responded at a 22 % higher rate than those at 60‑90 days. She can now fine‑tune future filters to target the most responsive segment, improving future campaign efficiency.

Compliance & Professionalism

All messages are sent through the official WhatsApp Business API, meaning they carry the verified green tick and comply with Indian telecom regulations. There is no risk of being flagged as “personal number spam”, which can happen with ad‑hoc QR‑code solutions. This maintains the salon’s professional image during a culturally important period when reputation matters most.

Ready to fill your salon’s chairs this wedding season? Create your first Wedding‑Season WhatsApp Broadcast for Salon in minutes and watch the bookings roll in. Sign up, top up your wallet, and launch your first campaign at https://dashboard.ferbz.com/. If you need a walkthrough or have any questions, our support team is just an email away at support@ferbz.com. Let Ferbz handle the messaging so you can focus on making every bride shine.