How Harbor Light Café Turned a WhatsApp Broadcast into a 42% Same-Day Footfall Surge with Ferbz — a specific, benefit-led headline
Harbor Light Café used Ferbz to send a surprise WhatsApp promotion that went viral, driving a large spike in same‑day customers.
01 — THE CHALLENGE
The café relied on walk‑ins and occasional bookings, but struggled to fill slower midday periods and had no systematic way to reach customers instantly.
Low midday traffic
Average footfall between 12 pm–2 pm was 30% below capacity, hurting daily revenue.
Fragmented customer data
Orders and contact details were stored in separate registers, making targeted messaging difficult.
Manual follow‑ups
Staff spent time calling or texting customers after each visit, reducing time for service.
02 — THE SOLUTION
Ferbz unified sales, CRM, and messaging, letting the owner create an instant WhatsApp broadcast that reached the entire customer base with a single click.
Billing (New Sale)
Each Order generated a shareable receipt and started a reminder clock for follow‑up.
Customer records (CRM)
All Customers’ purchase history and contact info were stored on one profile.
Automation
The owner described a “thank‑you offer for today’s visitors” and Ferbz drafted a multi‑step WhatsApp journey.
Broadcasts
A one‑off WhatsApp blast with a limited‑time pastry discount was scheduled and tracked via delivery/read stats.
The broadcast was shared by customers, creating a ripple effect that filled the café beyond expectations.
03 — THE RESULTS
42%
Same-Day Footfall Surge
58%
Increase in WhatsApp Read Rate
3.2x
Orders per Customer in the Next Week
12
Hours Saved per Week on Manual Follow‑ups
The viral WhatsApp blast turned a quiet Tuesday into our busiest day of the week – Ferbz made it effortless.
— Mia Thompson
Owner, Harbor Light Café
Harbor Light Café is a neighborhood coffee and light‑bites spot serving the Bayside community.
- Industry
- Café
- Location
- Bayside, Australia
Stop losing customers to forgetfulness.
Ferbz runs the reminders. You run the business. Free to start — no card needed.
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