How Mithai Mingle Café Boosted Festive Booking Revenue by 34% with Ferbz — a tailored approach to appointment management
Mithai Mingle Café used Ferbz to turn Ganesh Chaturthi footfall into repeat orders through automated WhatsApp journeys and streamlined booking.
01 — THE CHALLENGE
Before Ferbz, the café struggled to capture the surge of walk‑ins during Ganesh Chaturthi and convert them into future visits.
Manual booking chaos
Staff logged reservations on paper, leading to double‑bookings and missed confirmations.
No follow‑up system
After a festive order, there was no automated way to remind Customers about the next visit.
Limited insight
Owner could not see which WhatsApp messages actually drove repeat sales.
02 — THE SOLUTION
Ferbz introduced a four‑module workflow that automated bookings, reminders, and analytics, all through the official WhatsApp Business API.
Appointments
Customers booked tables via a calendar that sent instant WhatsApp confirmations.
Automation
Owner defined a “thank‑you‑then‑reminder” journey in plain English; Ferbz built the multi‑step WhatsApp flow.
Broadcasts
A one‑off festive menu broadcast reached 1,200 Customers with read receipts.
Retention analytics
Dashboard showed a 34% lift in revenue from customers who received the post‑order reminder.
The integrated WhatsApp flow turned a one‑day spike into sustained revenue.
03 — THE RESULTS
34%
Increase in Festive Booking Revenue
58%
Customer Engagement Rate on WhatsApp
2.4x
Repeat Order Frequency within 30 days
12
Hours Saved per Week on Manual Calls
Ferbz gave us a simple WhatsApp system that turned festival crowds into loyal patrons without adding any extra workload.
— Aditi Mehra
Owner, Mithai Mingle Café
Mithai Mingle Café is a family‑run dessert and snack spot in Udaipur, serving traditional sweets alongside quick bites.
- Industry
- Café
- Location
- Udaipur, India
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