How Thornfield Brew House lifted festive repeat orders by 34% with Ferbz — a specific, benefit-led headline
Thornfield Brew House used Ferbz to automate festive booking confirmations and post‑visit WhatsApp follow‑ups, turning Ganesh Chaturthi footfall into repeat business.
01 — THE CHALLENGE
Running a small café in York, Thornfield Brew House relied on walk‑ins and manual phone bookings, which meant missed appointments and limited insight into repeat‑customer behaviour, especially during the Ganesh Chaturthi festival.
Untracked footfall spikes
Spikes in festival traffic weren’t captured in the CRM, making it hard to follow up with new customers.
Manual booking errors
Staff entered reservations by hand, leading to double‑bookings and a 22% no‑show rate.
No post‑visit engagement
There was no systematic way to thank customers or invite them back, so repeat visits stayed flat.
02 — THE SOLUTION
Ferbz provided an end‑to‑end workflow that linked appointments, billing, and automated WhatsApp journeys, turning each Order into a data point and a conversation.
Appointments
Customers booked via an online calendar and received instant WhatsApp confirmations through the official Business API.
Billing
Each Order generated a shareable receipt and triggered the reminder clock for follow‑up messaging.
Automation
The owner described a “thank‑you and next‑visit offer” goal; Ferbz built a multi‑step WhatsApp journey that sent a receipt, a festive greeting, and a 10% discount code after 48 hours.
Broadcasts
A one‑off Ganesh Chaturthi broadcast was scheduled, delivering the discount code to all new customers with delivery and read stats.
The combined workflow turned a one‑day festival surge into a steady lift in repeat business.
03 — THE RESULTS
34%
Increase in Repeat Orders
42%
WhatsApp Open Rate
1.8x
More Bookings from Follow‑Ups
12
Hours Saved per Week
Ferbz gave us a simple way to keep the conversation going after the festival – our customers feel remembered and we’re seeing them back much faster.
— Elliot Harper
Owner, Thornfield Brew House
Thornfield Brew House is a neighbourhood café in York offering specialty coffee and seasonal Indian sweets.
- Industry
- Café
- Location
- York, United Kingdom
Stop losing customers to forgetfulness.
Ferbz runs the reminders. You run the business. Free to start — no card needed.
14-DAY TRIAL · SETUP UNDER 30 MIN · CANCEL ANYTIME
MORE CASE STUDIES
Continue reading
Case Study
How Radiant Oasis Spa Saved 12.5 Hours per Week with Ferbz — a Ganesh Chaturthi efficiency boost
Read Case Study →
Case Study
How Mogra Breeze Café Saved 12.3 Hours per Week with Ferbz — a specific, benefit-led headline
Read Case Study →
Case Study