How Velvet Roast Reduced Order No-Shows by 31% with Ferbz — a specific, benefit-led headline
Velvet Roast, a neighborhood café in Gopalpur, streamlined its booking and follow‑up process with Ferbz, cutting order no‑shows dramatically.
01 — THE CHALLENGE
Before Ferbz, Velvet Roast relied on handwritten reservation logs and manual phone reminders, leading to frequent missed bookings and idle table time.
Fragmented booking
Customers called or walked in, and staff had to record each reservation on paper, causing double‑bookings.
Low reminder compliance
Manual SMS reminders were sent sporadically, and many customers never received them.
No visibility into repeat behavior
The owner could not track which patrons returned or how messaging impacted attendance.
02 — THE SOLUTION
Ferbz unified Velvet Roast’s appointment, CRM, and WhatsApp automation workflows, giving staff a single screen to manage bookings and follow‑ups.
Appointments
Customers book via a web calendar and receive an instant WhatsApp confirmation.
Automation
Ferbz generated a three‑step WhatsApp reminder journey based on the owner’s plain‑English goal.
Broadcasts
Weekly menu teasers were sent as bulk WhatsApp messages with read‑rate tracking.
Retention analytics
The dashboard showed a clear link between reminder delivery and order fulfillment.
The integrated flow turned missed reservations into confirmed seats without extra staff effort.
03 — THE RESULTS
31%
Reduction in Order No-Shows
58%
Increase in WhatsApp Open Rate
2.4x
More Orders per Table per Day
12
Hours Saved per Week
Ferbz gave us a reliable way to remind guests and see the impact instantly – our tables are fuller and our staff is less stressed.
— Arun Mehra
Owner, Velvet Roast
Velvet Roast is a cozy, counter‑service café serving specialty coffee and light bites to the Gopalpur community.
- Industry
- Café
- Location
- Gopalpur, India
Stop losing customers to forgetfulness.
Ferbz runs the reminders. You run the business. Free to start — no card needed.
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