How Anaya Boutique Cut Appointment No-Shows by 27% during Ganesh Chaturthi with Ferbz — a specific, benefit-led headline
Anaya Boutique used Ferbz to automate festive appointment confirmations and follow‑ups, slashing no‑shows and boosting sales during the Ganesh Chaturthi rush.
01 — THE CHALLENGE
Anaya Boutique, a small women’s clothing store, saw a spike in appointment bookings for festive fittings around Ganesh Chaturthi but struggled with last‑minute cancellations and missed sales.
High no‑show rate
Around 30% of booked fitting slots were missed, leaving staff idle and inventory unsold.
Manual reminders
Staff spent 2–3 hours daily sending WhatsApp texts individually, leading to inconsistent messaging.
Limited visibility into repeat customers
Without a unified CRM, the boutique could not target past buyers with tailored festive offers.
02 — THE SOLUTION
Ferbz combined its Appointment, Automation, Broadcast, and CRM modules to streamline booking confirmations, send timed WhatsApp journeys, and surface each Customer’s purchase history at checkout.
Appointments
Customers booked fittings via a calendar that auto‑sent a WhatsApp confirmation with a QR‑code receipt.
Automation
Anaya defined a “Ganesh Chaturthi Follow‑Up” goal; Ferbz built a multi‑step WhatsApp journey reminding Customers 24 h and 2 h before their slot.
Broadcasts
The boutique sent a one‑off festive collection preview to all Customers, tracking delivery and read rates.
Customer records (CRM)
Staff accessed each Customer’s past purchases at the point of sale, enabling personalized upsells.
Automated WhatsApp reminders and targeted broadcasts reduced missed appointments without extra staff effort.
03 — THE RESULTS
27%
Reduction in No-Shows
58%
Increase in Appointment Confirmation Rate
1.9x
More WhatsApp Responses
12
Hours Saved per Week
Ferbz turned our chaotic festive rush into a smooth, booked‑out schedule – we finally stopped losing sales to last‑minute cancellations.
— Meera Joshi
Owner, Anaya Boutique
Anaya Boutique is a family‑run women’s apparel shop in Udaipur, specializing in handcrafted ethnic wear for festivals and everyday elegance.
- Industry
- Fashion Retail
- Location
- Udaipur, India
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