CASE STUDY

How Kavya Couture Cut No‑Shows by 28% during Ganesh Chaturthi with Ferbz — a specific, benefit‑led headline

Kavya Couture used Ferbz to automate appointment confirmations and follow‑ups for festive bookings, slashing no‑shows during Ganesh Chaturthi.

Kavya CoutureFashion RetailUjjain, India

28%No‑Show Reduction

01 — THE CHALLENGE

A small boutique focused on ethnic wear saw a surge in appointment bookings for Ganesh Chaturthi, but manual confirmation led to many customers forgetting their slots.

Manual confirmations

Staff called or messaged customers individually, causing delays and missed confirmations.

Low repeat visits

Only 18% of first‑time buyers returned for a second purchase within three months.

No insight on messaging impact

The owner could not track how WhatsApp reminders affected attendance or sales.

02 — THE SOLUTION

Ferbz supplied a unified workflow that combined appointments, automated WhatsApp journeys, and retention analytics.

Appointments

Customers booked slots online and received instant WhatsApp confirmations via the official Business API.

Automation

Ferbz generated a multi‑step reminder journey—pre‑event, day‑before, and hour‑of—based on plain‑English goals.

Broadcasts

A festive collection launch was sent as a one‑off broadcast with real‑time delivery and read stats.

Retention analytics

The boutique tracked repeat‑visit rate and WhatsApp response rates to fine‑tune future campaigns.

The automated reminder flow alone cut appointment no‑shows by over a quarter during the festival week.

03 — THE RESULTS

28%

Reduction in No‑Shows

34%

Increase in Repeat Visits

57%

WhatsApp Message Open Rate

Hours Saved per Week

“

Ferbz turned our chaotic festive rush into a smooth, data‑driven process—no‑shows dropped and customers kept coming back.

— Neha Deshmukh

Owner, Kavya Couture

ABOUT THE BUSINESS

Kavya Couture is a boutique specializing in handcrafted ethnic clothing for women in Ujjain.

Industry: Fashion Retail
Location: Ujjain, India

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