How Maple & Moss Boutique Boosted Referral‑Driven Repeat Sales by 34% with Ferbz — a specific, benefit‑led headline
Maple & Moss Boutique used Ferbz to turn a viral Instagram post into a structured WhatsApp referral flow, driving more repeat sales.
01 — THE CHALLENGE
The boutique relied on word‑of‑mouth and occasional Instagram buzz, but had no way to capture that momentum into repeat visits or referrals.
Untracked referrals
When a customer posted a photo that went viral, the shop couldn’t identify who the new visitors were or follow up with them.
Manual appointment booking
Styling appointments were taken over the phone, leading to double‑bookings and missed slots.
No visibility into repeat‑visit patterns
Without analytics, the owner couldn’t see how many customers returned after a first purchase.
02 — THE SOLUTION
Ferbz linked the boutique’s CRM, appointments, automation and broadcast tools into a single WhatsApp‑based workflow.
Broadcasts
Sent a one‑off thank‑you broadcast to the viral post’s author and a scheduled referral offer to all recent Customers.
Automation
Created a multi‑step WhatsApp journey that invited tagged friends, offered a discount code, and scheduled a styling appointment.
Appointments
Integrated the booking calendar with automatic WhatsApp confirmations, eliminating double‑books.
Retention analytics
Tracked repeat‑visit rate and messaging effectiveness to measure the referral flow’s impact.
The referral journey turned a single viral post into a steady stream of repeat Customers.
03 — THE RESULTS
34%
Increase in Repeat Sales
58%
Referral Conversion Rate
2.4x
WhatsApp Response Rate
12
Hours Saved per Week
The viral post finally paid off – Ferbz gave us a repeatable way to thank the sharer and turn their friends into loyal shoppers.
— Liam Chen
Owner, Maple & Moss Boutique
Maple & Moss Boutique is a small, independent clothing store in Kelowna offering curated, seasonal collections.
- Industry
- Fashion Retail
- Location
- Kelowna, Canada
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