CASE STUDY

How Miraaz Boutique Saved 27% of Missed Revenue with Ferbz — a specific, benefit-led headline

Miraaz Boutique used Ferbz to automate appointment reminders and post‑sale follow‑ups, turning missed appointments into recovered sales.

Miraaz BoutiqueFashion RetailUdaipur, India
27%Revenue Recovered

01 — THE CHALLENGE

Miraaz Boutique, a small women’s clothing shop, struggled with customers booking appointments for fittings and then not showing up, leaving inventory idle and revenue unrecovered.

01

High no‑show rate

Around 22% of booked fitting slots were missed, causing lost sales and wasted staff time.

02

Manual follow‑ups

Staff had to call or message customers individually after a missed appointment, which was error‑prone and time‑consuming.

03

No visibility into repeat business

The owner could not track how many customers returned for additional purchases or which messaging campaigns worked.

02 — THE SOLUTION

Ferbz gave Miraaz Boutique a single platform to manage bookings, automate WhatsApp reminders, and analyze retention, all without hiring extra staff.

Appointments

Customers book fitting slots online and receive instant WhatsApp confirmations.

Billing

Each completed sale generates a shareable receipt and starts an automated reminder clock.

Automation

Ferbz drafts a multi‑step WhatsApp journey that nudges no‑show customers to reschedule and promotes new arrivals.

Retention analytics

The owner monitors revenue, repeat‑visit rate, and messaging effectiveness in one dashboard.

Automated reminders and follow‑ups turned most no‑shows into booked sales within a week.

03 — THE RESULTS

27%

Revenue Recovered

46%

Increase in WhatsApp Response Rate

1.8x

Repeat‑Visit Rate

12

Hours Saved per Week

Ferbz took the guesswork out of reminders – now our staff spends less time chasing appointments and more time styling customers.

Meera Joshi

Owner, Miraaz Boutique

ABOUT THE BUSINESS

Miraaz Boutique offers curated ethnic and contemporary women’s wear in Udaipur’s historic market district.

Industry
Fashion Retail
Location
Udaipur, India

Stop losing customers to forgetfulness.

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