How Pehla Poshak Boosted WhatsApp Response Rate by 34% with Ferbz — a specific, benefit-led headline
Pehla Poshak, a boutique in Udaipur, used Ferbz to automate booking confirmations, follow‑up journeys and targeted WhatsApp broadcasts, turning casual footfalls into repeat customers.
01 — THE CHALLENGE
The boutique relied on manual phone calls and handwritten appointment logs, leading to missed confirmations, low follow‑up engagement and modest repeat‑sale numbers.
Manual confirmations
Staff spent 15‑20 minutes per booking calling customers, often reaching voicemail.
Fragmented customer data
Purchase history and contact details lived in separate spreadsheets, making personalized outreach difficult.
Inconsistent post‑sale follow‑up
No automated reminders meant many customers forgot to return for alterations or new collections.
02 — THE SOLUTION
Ferbz unified billing, CRM, appointments and WhatsApp automation, giving Pehla Poshak a single platform to manage sales and nurture customers.
Appointments
Bookings auto‑generated WhatsApp confirmations with calendar links.
CRM
Every Customer’s purchase history and contact info stored on one profile.
Automation
The owner set up a “New Collection” journey that sent a sequence of three WhatsApp messages over two weeks.
Broadcasts
A timely “Monsoon Must‑Haves” broadcast leveraged a trending meme, delivering bulk messages with read stats.
Within six weeks the boutique saw a steady rise in customer replies and repeat bookings.
03 — THE RESULTS
34%
Increase in WhatsApp Response Rate
27%
Lift in Repeat‑Visit Rate
2.2x
More WhatsApp Responses per Broadcast
12+
Hours Saved per Week
Ferbz turned our chaotic booking process into a smooth, automated flow – our customers now reply faster and come back for more.
— Amit Deshmukh
Owner, Pehla Poshak
Pehla Poshak is a small, appointment‑driven clothing boutique offering custom tailoring and curated Indian wear in Udaipur.
- Industry
- Fashion Retail
- Location
- Udaipur, India
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