How Seaside Stitch Increased Revenue per Customer by 33% with Ferbz — a specific, benefit-led headline
Seaside Stitch used Ferbz to automate WhatsApp follow‑ups and track repeat visits, turning casual shoppers into loyal customers.
01 — THE CHALLENGE
Seaside Stitch, a small boutique selling beach‑wear and accessories, relied on manual cash‑register notes and ad‑hoc texting, which left sales data fragmented and follow‑up inconsistent.
Scattered customer data
Each sale was logged on paper, making it hard to see a Customer’s full purchase history.
Missed appointment reminders
Clients who booked personal styling sessions often forgot, leading to a 22% no‑show rate.
Low post‑sale engagement
The boutique sent occasional bulk messages but had no insight into delivery or read rates, limiting effectiveness.
02 — THE SOLUTION
Ferbz unified sales, scheduling and messaging in one platform, letting Seaside Stitch automate reminders and nurture Customers via WhatsApp.
Billing (New Sale)
Staff ring up each Sale in Ferbz, which instantly creates a shareable receipt and starts the reminder clock.
Customer records (CRM)
All purchase and contact details are stored on a single Customer profile.
Appointments
The booking calendar sends automatic WhatsApp confirmations and reminder messages.
Automation
The owner described a “post‑purchase thank‑you and next‑visit offer” and Ferbz generated a multi‑step WhatsApp journey.
Broadcasts
During the Sydney Mardi Gras weekend, Seaside Stitch sent a timely, themed bulk WhatsApp promotion, tracking delivery and read stats.
Retention analytics
Ferbz reported a lift in repeat‑visit rate and measured the revenue impact of each campaign.
The combined workflow cut manual admin by half and turned one‑off shoppers into repeat buyers.
03 — THE RESULTS
33%
Increase in Revenue per Customer
48%
Growth in Repeat‑Visit Rate
2.4x
WhatsApp Response Rate
12
Hours Saved per Week
Ferbz gave us a clear view of every Customer and automated the follow‑ups we used to forget – our sales have never looked better.
— Mia Thompson
Owner, Seaside Stitch
Seaside Stitch is a boutique in Byron Bay offering curated beach‑wear and accessories for locals and tourists.
- Industry
- Fashion Retail
- Location
- Byron Bay, Australia
Stop losing customers to forgetfulness.
Ferbz runs the reminders. You run the business. Free to start — no card needed.
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