CASE STUDY

How Prakash Gadgets Cut Appointment No‑Shows by 27% with Ferbz — a WhatsApp‑Powered Scheduling Fix

Prakash Gadgets used Ferbz to automate booking confirmations and reminder journeys, slashing no‑shows during the Ganesh Chaturthi rush.

Prakash GadgetsElectronics RetailUjjain, India
27%Reduction in Appointment No‑Shows

01 — THE CHALLENGE

Running a small electronics retail store, Prakash Gadgets relied on phone calls and manual SMS for appointment reminders, leading to frequent missed service slots, especially during festive spikes.

01

Fragmented reminders

Staff had to call each customer individually, causing delays and missed follow‑ups.

02

Low visibility of bookings

The owner could not see a consolidated view of upcoming appointments or customer history.

03

Inefficient post‑sale engagement

After a sale, there was no automated way to prompt customers for service or accessories, hurting repeat revenue.

02 — THE SOLUTION

Ferbz unified Prakash Gadgets’ booking, CRM, and WhatsApp automation into a single workflow, letting the team focus on the shop floor while the platform handled communication.

Appointments

Customers book service slots via a calendar and receive instant WhatsApp confirmations.

Automation

The owner defined a “post‑sale service reminder” goal; Ferbz generated a multi‑step WhatsApp journey with timed nudges.

Broadcasts

A one‑off Ganesh Chaturthi promotion was sent to all customers, with read receipts tracked in real time.

Retention analytics

Ferbz reported a drop in no‑shows and highlighted the uplift in repeat‑service bookings.

Automated WhatsApp reminders cut no‑shows without adding any manual work.

03 — THE RESULTS

27%

Reduction in Appointment No‑Shows

58%

Increase in Service‑Appointment Attendance

3.2x

WhatsApp Response Rate to Broadcasts

12

Hours Saved per Week

Ferbz turned what used to be a daily headache—chasing customers for appointments—into a set‑and‑forget process, letting us serve more shoppers during the festival rush.

Manish Patel

Owner, Prakash Gadgets

ABOUT THE BUSINESS

Prakash Gadgets is a neighborhood electronics retailer offering phones, accessories, and in‑store service.

Industry
Electronics Retail
Location
Ujjain, India

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