How Mitraa Pharmacy Boosted Repeat Sales by 27% with Ferbz — a specific, benefit-led headline
Mitraa Pharmacy used Ferbz to turn a sudden surge of first‑time patients from a viral health‑campaign into repeat customers through automated WhatsApp journeys.
01 — THE CHALLENGE
After a local influencer’s video on diabetes management went viral, Mitraa Pharmacy saw a 3‑fold jump in walk‑ins over a week, but most were one‑time patients with no follow‑up plan.
No systematic follow‑up
Staff had to manually note phone numbers and call back, leading to missed opportunities and inconsistent messaging.
Low retention tracking
Without a unified patient record, the owner could not see repeat‑visit patterns or measure the impact of outreach.
Manual appointment handling
Booking slots were managed on paper, causing double‑bookings and no automated confirmations.
02 — THE SOLUTION
Ferbz consolidated patient data, automated post‑sale reminders, and built a multi‑step WhatsApp nurture flow to keep new patients engaged.
Billing (New Sale)
Each sale generated a shareable receipt and automatically started a reminder timer.
Customer records (CRM)
All patient histories and contact details were stored on a single profile.
Appointments
The calendar sent instant WhatsApp confirmations and reminders for follow‑up visits.
Automation
Ferbz drafted a 4‑step WhatsApp journey—thank you, medication tip, refill reminder, and health‑check survey.
The automated journey kept patients engaged without adding any manual workload.
03 — THE RESULTS
27%
Increase in Repeat Sales
58%
Customer Engagement Rate
1.8x
More WhatsApp Responses
12+
Hours Saved per Week
Ferbz turned a one‑off rush into a steady stream of returning patients—without my team having to pick up the phone each day.
— Arun Patel
Owner, Mitraa Pharmacy
Mitraa Pharmacy is a neighborhood pharmacy in Ujjain offering medicines, health kits, and personalized counseling.
- Industry
- Pharmacy
- Location
- Ujjain, India
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