CASE STUDY

How Nirmal Health Pharmacy Cut Appointment No-Shows by 34% with Ferbz — a specific, benefit-led headline

Nirmal Health Pharmacy used Ferbz to automate appointment reminders and follow‑ups, slashing no‑show rates during the Ganesh Chaturthi rush.

Nirmal Health PharmacyPharmacyVaranasi, India
34%Reduction in Appointment No-Shows

01 — THE CHALLENGE

Before Ferbz, the pharmacy relied on manual phone calls and paper slips to confirm appointments, leading to frequent missed bookings especially during festive spikes.

01

Manual reminder process

Staff spent 2‑3 hours each morning calling patients, often missing numbers or getting no response.

02

Low patient engagement

WhatsApp messages were sent ad‑hoc, resulting in poor read rates and forgotten appointments.

03

Revenue leakage during festivals

Ganesh Chaturthi brought higher footfall, but no‑show rates rose to 28%, hurting sales.

02 — THE SOLUTION

Ferbz streamlined Nirmal Health’s workflow with automated WhatsApp journeys, integrated booking, and real‑time analytics.

Appointments

The calendar sent instant WhatsApp confirmations on booking, reducing manual calls.

Automation

A plain‑English goal (“remind patients 24 h before their slot”) generated a multi‑step reminder sequence.

Broadcasts

One‑off festive health‑tip broadcasts were scheduled with delivery and read stats.

Retention analytics

The dashboard tracked no‑show trends and messaging effectiveness across the festival period.

The automated reminder flow cut no‑shows without extra staff effort.

03 — THE RESULTS

34%

Reduction in Appointment No-Shows

58%

Increase in WhatsApp Read Rate

2.4x

More Patients Confirming via WhatsApp

12

Hours Saved per Week

Ferbz turned our chaotic festive rush into a smooth, automated process – we finally stopped chasing patients for confirmations.

Arun Mehta

Owner, Nirmal Health Pharmacy

ABOUT THE BUSINESS

Nirmal Health Pharmacy is a neighborhood pharmacy in Varanasi offering medicines, health kits, and quick consultations.

Industry
Pharmacy
Location
Varanasi, India

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