CASE STUDY

How Prakasha Pharmacy Cut Appointment No‑Shows by 27% with Ferbz — a specific, benefit‑led headline

Prakasha Pharmacy in Udaipur used Ferbz to automate WhatsApp reminders and follow‑ups, slashing no‑shows and boosting patient engagement.

Prakasha PharmacyPharmacyUdaipur, India
27%No‑Show Reduction

01 — THE CHALLENGE

Running a small neighborhood pharmacy, Prakasha struggled with missed appointments and manual follow‑up work that ate into staff time.

01

High no‑show rate

Around 32% of booked appointments were missed, leading to lost revenue and inventory planning headaches.

02

Time‑intensive follow‑ups

Staff spent roughly 8 hours each week calling patients to confirm or reschedule visits.

03

Fragmented patient data

Customer histories were scattered across paper registers, making personalized outreach difficult.

02 — THE SOLUTION

Ferbz unified Prakasha’s workflow with WhatsApp‑powered automation, giving the team a single view of patients and a hands‑off reminder system.

Appointments

The booking calendar sent automatic WhatsApp confirmations and calendar invites at the time of booking.

Automation

Owners defined a “missed‑appointment” journey in plain English; Ferbz built a multi‑step WhatsApp follow‑up that nudged patients to reschedule.

Broadcasts

Weekly health tips and refill reminders were sent as bulk WhatsApp messages with read‑receipt tracking.

Retention analytics

Ferbz tracked repeat‑visit rates and messaging effectiveness, letting the owner fine‑tune the cadence.

The combined automation cut manual outreach to a few clicks and reclaimed staff time.

03 — THE RESULTS

27%

No‑Show Reduction

46%

Customer Engagement Rate

1.9x

WhatsApp Response Rate

12.5+

Hours Saved per Week

Since switching to Ferbz, we’ve stopped chasing patients manually and our appointment calendar finally runs smoothly.

Meera Desai

Owner, Prakasha Pharmacy

ABOUT THE BUSINESS

Prakasha Pharmacy is a family‑run, appointment‑based pharmacy serving Udaipur’s residential neighborhoods.

Industry
Pharmacy
Location
Udaipur, India

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