How Prerna Pharmacy Saved 12 Hours per Week on Follow‑up Work with Ferbz — a specific, benefit-led headline
Prerna Pharmacy streamlined appointment reminders and post‑sale follow‑ups using Ferbz, freeing staff time during the busy Ganesh Chaturthi season.
01 — THE CHALLENGE
Running a small neighborhood pharmacy, Prerna relied on manual phone calls and paper logs to confirm appointments and remind patients of medication refills, which became chaotic during the Ganesh Chaturthi surge.
Manual appointment confirmations
Staff had to call each patient individually, leading to missed confirmations and a 27% no‑show rate.
Fragmented follow‑up workflow
After a sale, reminders were handwritten, causing delays and inconsistent messaging.
No insight into messaging impact
Without analytics, the owner could not gauge which reminders drove repeat visits.
02 — THE SOLUTION
Ferbz unified Prerna’s booking, billing, and communication on WhatsApp, automating reminders and tracking effectiveness.
Appointments
Customers book slots online and receive instant WhatsApp confirmations.
Automation
The owner defined a “refill reminder” goal; Ferbz built a multi‑step WhatsApp journey triggered after each sale.
Broadcasts
One‑off festive health tips were sent to all patients with delivery and read stats.
Retention analytics
Weekly dashboards showed repeat‑visit rates and message response rates.
The combined workflow cut manual call time dramatically, letting staff focus on in‑store service.
03 — THE RESULTS
12
Hours Saved per Week
31%
Reduction in Appointment No‑Shows
58%
Increase in Repeat Visits Within 30 Days
73%
WhatsApp Message Open Rate
Ferbz turned our chaotic reminder system into a few clicks; we now have time to counsel patients instead of chasing them on the phone.
— Neha Deshmukh
Owner, Prerna Pharmacy
Prerna Pharmacy is a family‑run, appointment‑based pharmacy serving Ujjain’s residential neighborhoods.
- Industry
- Pharmacy
- Location
- Ujjain, India
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