CASE STUDY

How Sunrise Pharmacy Reduced Follow‑up Hours by 18% with Ferbz — a specific, benefit-led headline

Sunrise Pharmacy streamlined its post‑sale communications using Ferbz, cutting the time staff spent on follow‑up tasks.

Sunrise PharmacyPharmacyBayside, Australia
18%Reduction in Follow‑up Hours

01 — THE CHALLENGE

Sunrise Pharmacy, a small community pharmacy, was juggling manual phone calls and paper reminders to encourage repeat purchases and medication adherence, which ate into staff time and led to inconsistent patient engagement.

01

Time‑intensive follow‑ups

Staff spent an average of 3.5 hours each day making phone calls to patients after each sale.

02

Low response rates

Only about 22% of patients replied to the manual messages, limiting repeat sales.

03

No visibility into messaging impact

The pharmacy lacked analytics to measure how reminders affected repeat visits.

02 — THE SOLUTION

Ferbz introduced a coordinated set of WhatsApp‑based tools that automated reminders, tracked interactions, and gave the owner clear retention analytics.

Billing (New Sale)

Each sale generated an instant, shareable receipt and triggered the reminder timer automatically.

Automation

The owner described a “remind patients to refill their prescription in 7 days” goal, and Ferbz built a multi‑step WhatsApp journey.

Broadcasts

Weekly health‑tip broadcasts were scheduled, providing additional touchpoints without extra effort.

Retention analytics

The dashboard showed a clear lift in repeat visits and the read‑rate of each message.

Automation cut manual follow‑up time while keeping patients informed.

03 — THE RESULTS

18%

Reduction in Follow‑up Hours

34%

Increase in Repeat Visits

57%

WhatsApp Message Read Rate

12

Hours Saved per Week

Ferbz took the grunt work out of patient follow‑up, letting us focus on care instead of phone calls.

Mia Patel

Owner, Sunrise Pharmacy

ABOUT THE BUSINESS

Sunrise Pharmacy is a neighborhood pharmacy in Bayside offering prescription services, health advice, and over‑the‑counter products.

Industry
Pharmacy
Location
Bayside, Australia

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