How Aarohi Salon Reduced No‑Shows 31% and Lifted Ganesh Chaturthi Bookings with Ferbz — a timely festive boost
Aarohi Salon in Ujjain used Ferbz to automate WhatsApp reminders and festive offers, cutting no‑shows and driving higher booking volume during Ganesh Chaturthi.
01 — THE CHALLENGE
Aarohi Salon, a small appointment‑driven salon, struggled with last‑minute cancellations and low repeat bookings, especially during the busy Ganesh Chaturthi period.
High cancellation rate
Clients often cancelled on the day of their appointment, leaving empty slots and lost revenue.
Manual follow‑ups
Staff spent hours calling or texting clients individually to confirm bookings.
Limited festive promotion reach
The salon’s WhatsApp promotions were ad‑hoc, with no tracking of delivery or engagement.
02 — THE SOLUTION
Ferbz unified Aarohi Salon’s operations, using its native WhatsApp Business API modules to automate confirmations, reminders, and festive broadcasts.
Appointments
Automatic WhatsApp confirmations were sent at booking, reducing uncertainty.
Automation
A plain‑English goal “remind clients 24 hrs before their slot” generated a multi‑step reminder journey.
Broadcasts
A scheduled Ganesh Chaturthi offer broadcast reached 1,200 clients with real‑time delivery/read stats.
Retention analytics
The dashboard tracked repeat‑visit rate and messaging effectiveness throughout the festival.
The combined workflow cut no‑shows and filled the festive calendar without extra staff effort.
03 — THE RESULTS
31%
Reduction in No‑Shows
42%
Increase in Ganesh Chaturthi Bookings
3.2x
WhatsApp Open Rate vs. Manual Messages
12
Hours Saved per Week
Ferbz turned our chaotic booking process into a smooth, automated flow – we finally have the slots we need during the festival and the staff can focus on styling.
— Meera Deshmukh
Owner, Aarohi Salon
Aarohi Salon offers hair, skin, and nail services to Ujjain’s residential and office‑area clientele.
- Industry
- Salon
- Location
- Ujjain, India
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