How Aurora Glow Salon Cut No-Shows 27% and Boosted Ganesh Chaturthi Bookings with Ferbz — a timely lift for festive footfall
Aurora Glow Salon used Ferbz to automate appointment confirmations and follow‑ups, slashing no‑shows and driving a surge in festive bookings.
01 — THE CHALLENGE
Running a small salon in Ujjain, Aurora Glow struggled with last‑minute cancellations and low repeat visits, especially during the busy Ganesh Chaturthi season.
High no‑show rate
Around 22% of bookings were cancelled or never showed up, hurting daily revenue.
Fragmented client data
Customer histories were stored in notebooks, making personalized outreach difficult.
Manual follow‑up workload
Staff spent 3–4 hours each week sending reminders and thank‑you messages via personal phones.
02 — THE SOLUTION
Ferbz unified Aurora Glow’s booking, CRM, and messaging workflows, letting the owner set up automated WhatsApp journeys with a few plain‑English prompts.
Appointments
Bookings generated instant WhatsApp confirmations with calendar links.
Automation
A “Ganesh Chaturthi Prep” journey sent reminders, service suggestions, and a post‑visit thank‑you.
Broadcasts
One‑off festive offers were sent to all clients, with real‑time delivery and read stats.
Retention analytics
The dashboard tracked repeat‑visit rates and the impact of each WhatsApp campaign.
The automated WhatsApp flow freed staff time and turned reminders into revenue‑driving conversations.
03 — THE RESULTS
27%
Reduction in No‑Shows
38%
Increase in Ganesh Chaturthi Bookings
2.4x
WhatsApp Response Rate
12
Hours Saved per Week
Ferbz turned a chaotic booking process into a smooth, automated experience – our staff now focus on styling, not chasing appointments.
— Meera Joshi
Owner, Aurora Glow Salon
Aurora Glow Salon offers personalized hair, skin, and nail services to the Ujjain community.
- Industry
- Salon
- Location
- Ujjain, India
Stop losing customers to forgetfulness.
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