How Mira's Glow Salon Cut No-Shows 32% and Boosted Ganesh Chaturthi Bookings with Ferbz — a timely festive lift
Mira's Glow Salon used Ferbz to automate appointment reminders and WhatsApp follow‑ups, turning festive footfall into higher confirmed bookings.
01 — THE CHALLENGE
Running a small salon in Ujjain, Mira's Glow struggled with last‑minute cancellations, especially during the Ganesh Chaturthi rush, which left staff idle and revenue leaking.
High cancellation rate
Around 28% of bookings were cancelled or no‑showed, hurting daily revenue.
Fragmented client data
Customer histories were stored in notebooks, making personalized outreach difficult.
Manual follow‑up workload
Staff spent 2–3 hours each day sending WhatsApp reminders and confirming appointments.
02 — THE SOLUTION
Ferbz unified billing, CRM, appointments and automation, letting the salon automate festive communications and track client activity in one place.
Appointments
The calendar sent automatic WhatsApp confirmations at booking, reducing uncertainty.
Automation
A plain‑English goal—“remind clients 24 hrs before Ganesh Chaturthi bookings and offer a festive discount”—generated a multi‑step WhatsApp journey.
Broadcasts
One‑off festive broadcast with delivery/read stats promoted a limited‑time Ganesh Chaturthi hair‑care package.
Retention analytics
The dashboard showed a 32% drop in no‑shows and a 18% lift in repeat bookings during the festival week.
Automation cut manual reminder time by more than half while keeping clients informed.
03 — THE RESULTS
32%
No‑Show Reduction
18%
Increase in Repeat Bookings (Ganesh Chaturthi week)
2.4x
WhatsApp Response Rate
12
Hours Saved per Week
Ferbz turned our chaotic festive rush into a smooth, booked‑up schedule—no more empty chairs on Ganesh Chaturthi.
— Ritika Mehra
Owner, Mira's Glow Salon
Mira's Glow Salon is a neighborhood salon in Ujjain offering haircuts, styling and festive makeover packages.
- Industry
- Salon
- Location
- Ujjain, India
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