How Cedar Springs Wellness Achieved a 22% Reduction in No‑Shows with Ferbz — a summer‑season boost
Cedar Springs Wellness streamlined bookings and follow‑ups with Ferbz, cutting missed appointments and lifting repeat visits.
01 — THE CHALLENGE
Before Ferbz, the boutique spa struggled with last‑minute cancellations and limited visibility into client history, which hurt revenue and staff scheduling.
High no‑show rate
Around 18% of bookings were missed, leaving gaps in the therapist schedule.
Fragmented client data
Customer details and treatment history were stored in separate spreadsheets, making personalized service difficult.
Manual follow‑ups
Staff spent hours each week sending individual WhatsApp reminders and confirmations.
02 — THE SOLUTION
Ferbz unified booking, CRM, and messaging, letting Cedar Springs automate reminders and nurture clients through WhatsApp.
Appointments
Clients book via an online calendar that instantly sends a WhatsApp confirmation.
Automation
Ferbz generated a multi‑step reminder journey – a pre‑appointment reminder, a day‑before check‑in, and a post‑visit thank you.
Customer records (CRM)
All client histories and preferences live on a single profile, accessible at checkout.
Broadcasts
Weekly wellness tips were sent as bulk WhatsApp messages, tracking delivery and read rates.
Automated WhatsApp journeys eliminated most missed appointments while keeping clients engaged.
03 — THE RESULTS
22%
Reduction in No‑Shows
34%
Increase in Repeat Bookings
48%
Customer Engagement Rate
12
Hours Saved per Week
Ferbz turned our booking chaos into a smooth, automated flow – we’re finally seeing our calendar fill up and stay filled.
— Emma Whitaker
Owner, Cedar Springs Wellness
Cedar Springs Wellness offers personalized spa and wellness treatments in the heart of Bath.
- Industry
- Spa
- Location
- Bath, United Kingdom
Stop losing customers to forgetfulness.
Ferbz runs the reminders. You run the business. Free to start — no card needed.
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