Launch Seasonal WhatsApp Broadcasts in Minutes with Ferbz

Below is a step‑by‑step walkthrough that mirrors what you would see on screen. The example uses a fictional café, Maple Leaf Brew, located in downtown Vancouver, to illustrate a typical winter‑season campaign.

1. Log in to the Ferbz dashboard
   Open your browser, go to https://dashboard.ferbz.com/, and sign in with your credentials. You land on the main overview page, which shows today’s revenue, recent orders, and a snapshot of pending reminders.

2. Navigate to the Broadcasts tab
   On the left‑hand navigation pane, click Broadcasts. The top of the page displays two sub‑sections: Scheduled Broadcasts and Create New Broadcast.

3. Start a new broadcast
   Click the + New Broadcast button. A modal window opens with three main panels: Audience, Message Builder, and Schedule & Credits.

4. Select the audience

   • In the Audience panel, click Filter Customers.
   • Choose Location → Province → British Columbia to keep the list provincial.
   • Add a second filter: Tag → “Winter Regulars” (you can tag customers manually in the Customers module or via an automation that adds the tag after they place three orders in December).
   • The preview pane shows 1,842 customers matching the criteria.
   • Click Apply to lock the audience.

5. Compose the message

   • Switch to the Message Builder.
   • Ferbz provides a visual canvas where you can drag Text, Image, Button, and Quick Reply blocks.
   • Type the headline: “❄️ Warm Up This Winter at Maple Leaf Brew!”
   • Add an image block and upload a high‑resolution photo of the new Peppermint Mocha Latte (the file is automatically stored in Ferbz’s media library).
   • Insert a Button block labeled “Reserve Your Cup”. In the button settings, choose WhatsApp URL and paste the deep‑link to a pre‑filled order form that lives on your website (https://mapleleafbrew.ca/order?item=peppermint‑mocha).
   • Below, add a Text block with the promotional details: “Buy any pastry and get 20 % off the Peppermint Mocha – valid 12 Dec – 31 Dec.”
   • Use the Preview button to see how the message will appear on a phone. All formatting, emojis, and the CTA button render correctly.

6. Set the schedule and review credit usage

   • Move to the Schedule & Credits panel.
   • Choose Send Date & Time → 12 Dec 2026, 09:00 AM PT (the optimal time for a morning coffee crowd).
   • Ferbz automatically calculates the credit cost: 1.2 credits per message (standard text) + 0.5 credits for the image = 1.7 credits per recipient. For 1,842 recipients, the total is 3,131.4 credits.
   • Your current wallet balance (shown in the top‑right corner) is 5,000 credits, so the broadcast is fully funded.
   • Click Save Draft if you want to review later, or Schedule Broadcast to lock it in.

7. Monitor the broadcast on the Reminders board
   After scheduling, return to the Reminders board (found under the Automation tab). The new broadcast appears as a line item titled “Winter Peppermint Mocha Promo”. Its status shows Scheduled with a countdown timer.

8. Broadcast goes live
   At the appointed time, Ferbz pushes the message through the official WhatsApp Business API. Within seconds, the status updates to Sent. As each recipient’s phone acknowledges delivery, the Delivered column ticks up. When a customer opens the message, the Read count increments.

9. Analyze results
   One week later, go to Reports → Messaging. Filter by the broadcast name. The report shows:

   • Delivered: 1,815 (98.5 %)
   • Read: 1,642 (89.2 %)
   • Button Clicks: 312 (17 %) – indicating how many customers tapped “Reserve Your Cup”.
   • Incremental Revenue: $4,860 (calculated by linking the button clicks to orders placed in the Billing module).

10. Close the loop with automation (optional)
    If you want to follow up with anyone who clicked the button but didn’t complete an order, you can create an Automation journey: trigger “Days since button click = 2” → send a reminder “Your Peppermint Mocha is waiting!” This illustrates how broadcasts and automation can work together, but the broadcast itself is a self‑contained campaign.

By following these steps, Maple Leaf Brew launches a seasonal WhatsApp broadcast in under ten minutes, reaches the exact segment of winter regulars, and gains measurable insight into the campaign’s impact—all from within the Ferbz dashboard.

Cafés and quick‑service shops in Canada rely heavily on repeat customers, yet most owners discover a dip in foot traffic only after sales have already fallen. Before Ferbz, a typical owner might:

• Manually export a CSV of contacts from a POS system,
• Clean the list in Excel,
• Draft a message in a separate texting app,
• Send it one‑by‑one or via a third‑party bulk‑SMS service, and
• Spend hours reconciling delivery reports and sales impact.

That workflow can easily consume 3 hours per campaign and still miss a handful of contacts due to outdated phone numbers or duplicate entries.

With the seasonal WhatsApp broadcast for café, the same campaign is executed in under 10 minutes. The Customers module guarantees a single source of truth for contact details, the Broadcasts canvas eliminates the need for external editors, and the Reminders board provides instant visibility of delivery status.

Quantitatively, Maple Leaf Brew’s winter promo generated 312 button clicks from 1,842 recipients – a 17 % engagement rate that is difficult to achieve with email or printed flyers. The linked orders added $4,860 in revenue over a two‑week period, which translates to an average of $15.60 per engaged customer. By contrast, a manual flyer drop of 2,000 households in the same neighbourhood typically yields a 2–3 % response, or roughly $300–$450 in extra sales.

Beyond revenue, the feature saves approximately 2.5 hours of staff time per month that would otherwise be spent on list management and manual texting. Those hours can be redirected to front‑of‑house service, inventory planning, or creating new menu items. The Reports module also turns raw message data into actionable insights, allowing owners to refine future seasonal offers based on real engagement metrics rather than guesswork.

In short, the seasonal WhatsApp broadcast addresses the core pain points of missed regulars, disorganized contact lists, and inconsistent promotions, delivering concrete time savings, higher engagement, and measurable revenue lift for Canadian cafés and quick‑service shops.

Launching a seasonal WhatsApp broadcast is only a few clicks away. Sign up for a free trial, load your prepaid credit wallet, import your customer list, and start building your first winter promotion today. Visit the dashboard at https://dashboard.ferbz.com/ to explore the Broadcasts module, or reach out to our support team at support@ferbz.com for personalized onboarding assistance. With Ferbz, your café’s seasonal offers reach the right customers at the right time—fast, reliable, and fully trackable.