Send targeted seasonal WhatsApp broadcasts to café customers and drive repeat sales with Ferbz

Below is a step‑by‑step walkthrough of creating and running a seasonal broadcast in Ferbz. The example uses a fictional café in Pune called “Bean & Brew Café” that wants to push a monsoon‑special “Masala Chai Latte” combo (coffee + snack) for the next two weeks.

1. Log in and top up credits

   • Open the Ferbz dashboard at https://dashboard.ferbz.com/.
   • Click the Wallet icon on the top‑right.
   • Choose the ₹299 pack (350 credits) via Razorpay and complete the payment. Each broadcast to a single customer costs 1 credit, so you have enough for a 300‑customer list with a buffer.

2. Prepare the customer segment

   • Navigate to the Customers tab from the left‑hand menu.
   • Click Filters and set:
     • Last Order Date → “within the last 45 days” (captures recent regulars).
     • Days Since Last Order → “greater than 10” (excludes those who just visited).
     • Location → “Pune” (if you have multiple branches).
   • The filtered view now shows 212 customers. Click Select All and then Add to List → New List. Name the list “Monsoon‑Special 2024”.

3. Create the broadcast

   • Switch to the Broadcasts module from the main menu.
   • Click New Broadcast.
   • In the Audience field, select the list you just created (“Monsoon‑Special 2024”). Ferbz shows the exact credit count (212 credits).
   • Choose Schedule → “Send now” or pick a future date/time (e.g., 10 am on 15 September, when people start thinking about a warm drink).

4. Compose the message

   • Click Edit Template. Ferbz lets you use any of your saved WhatsApp templates – for Bean & Brew, you have a “Seasonal Offer” template that already includes the café logo, a bold heading, and a placeholder for the offer details.
   • Fill in the placeholders:
     • Heading: “☔ Monsoon Magic – Masala Chai Latte Combo!”
     • Body: “Enjoy a steaming Masala Chai Latte + a crunchy samosa for just ₹149 (valid till 30 Sep). Show this message at the counter to claim.”
     • CTA: “Reply ‘YES’ to reserve your combo or click the link to pre‑pay: https://pay.ferbz.com/beanbrew”
   • Click Save. The preview shows exactly how the message will appear on a customer’s WhatsApp.

5. Review and send

   • On the broadcast summary screen, Ferbz displays:
     • Audience: 212 customers
     • Credits required: 212 (you have 350)
     • Scheduled time: 15 Sep 10:00 AM IST
   • Click Confirm & Send. The system immediately queues the messages to the WhatsApp Business API.

6. Monitor delivery

   • Open the Reminders board (even though it’s called “Reminders”, it tracks all outbound WhatsApp activities).
   • Filter by Type → Broadcast and Campaign → Monsoon‑Special 2024.
   • You’ll see three columns: Sent, Delivered, Read. As of 10:05 AM, 200 messages are marked “Delivered”, 12 are still “Sent”, and 0 are “Read”.

7. Analyse results

   • After the two‑week promotion, go to Reports → Broadcast Performance.
   • Select the date range 15 Sep – 30 Sep and the campaign “Monsoon‑Special 2024”.
   • The report shows:
     • Delivered: 208 (98% delivery rate)
     • Read: 165 (79% open rate)
     • Replies “YES”: 48 (tracked as inbound messages)
     • Revenue from combo: ₹7,152 (48 × ₹149)
   • Compare this to the same period last year when no broadcast was sent (average daily sales ₹2,300). The seasonal broadcast lifted daily average revenue to ₹3,600, a 56% increase.

8. Close the loop

   • For each “YES” reply, staff can either mark the order as New Sale directly from the WhatsApp chat (Ferbz auto‑creates a customer order) or manually ring up the order at the counter. The order checkout generates a PDF receipt with a shareable link, and the Automation module can enroll those customers into a “post‑purchase thank‑you” reminder if you wish.

By following these steps, Bean & Brew Café turned a simple seasonal idea into a data‑driven, credit‑controlled WhatsApp campaign that reached the right customers at the right time, without leaving the Ferbz dashboard.

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Time saved – Before Ferbz, the owner of Bean & Brew would have to export the POS data to Excel, clean the list, copy‑paste phone numbers into a bulk‑WhatsApp web client, and manually type the same message for each batch. That process typically takes 3–4 hours for a 200‑customer list. With Ferbz, the entire workflow from segment creation to dispatch takes under 15 minutes, freeing up staff to focus on service quality.

Revenue recovered – In the example, 48 customers who had not visited in the previous 10 days responded to the broadcast and placed a ₹149 combo order, generating ₹7,152 in additional sales. If the café had relied on word‑of‑mouth alone, those 48 orders might never have happened. The 56% uplift in daily average revenue demonstrates how a targeted seasonal broadcast directly plugs the “quiet churn” gap that many independent cafés face.

Fewer manual errors – Because the broadcast pulls contacts directly from the Customers CRM, there is no risk of sending to an outdated number or missing a regular. The Reminders board instantly flags any failed deliveries (e.g., invalid numbers), allowing the owner to clean the list for future campaigns.

Clear cost control – Each broadcast consumes one credit per recipient. With the prepaid wallet, the owner knows exactly how many credits are needed before sending (212 in the example) and can budget accordingly. There is no surprise monthly subscription; the owner only pays for the messages that actually go out.

Measurable impact – The built‑in Reports module quantifies open rates, replies, and revenue, turning a marketing intuition into a concrete KPI. The owner can compare the performance of a monsoon promotion against a Diwali broadcast later, optimizing future seasonal offers based on real data rather than guesswork.

Overall, the seasonal WhatsApp broadcast aligns with the core pain points of Indian café owners: it surfaces silent churn, organizes the customer list, and delivers promotions consistently—all from a single, credit‑based platform.

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Ready to turn seasonal specials into repeat sales without juggling spreadsheets or third‑party tools? Sign up for a free trial, top up your wallet, and launch your first seasonal WhatsApp broadcast in minutes. Visit the dashboard at https://dashboard.ferbz.com/ and start building targeted campaigns today. If you need any help, our support team is just an email away at support@ferbz.com.

Take the guesswork out of café marketing—let Ferbz handle the list, the send, and the results, so you can focus on brewing the perfect cup.