Run Seasonal WhatsApp Broadcasts that Drive Repeat Purchases with Ferbz

Below is a step‑by‑step walk‑through of creating and launching a seasonal broadcast in Ferbz. Imagine “Anand’s General Store” in Indore, selling groceries, household staples, and stationery. Anand wants to push a “Monsoon‑Ready Kit” (umbrella, raincoat, 2 kg rice, 1 L cooking oil) ahead of the June rains, offering a 10 % discount for orders placed before 15 June.

1. Prepare the customer segment

1. Open the Customers tab from the left‑hand navigation.
2. Click “Filters” at the top of the list.
3. Set the following conditions:
   • City = Indore
   • Last Order Date ≥ 30 days ago (to capture lapsed shoppers)
   • Category Purchased = “groceries” OR “household staples” (so the kit is relevant)
4. Press “Apply” – the grid now shows 237 customers matching the criteria.
5. Click “Export CSV” if you need a backup, then click “Select All” and “Add to Broadcast List”.

2. Draft the broadcast message

1. Navigate to the Broadcasts tab (top‑level menu).

2. Click “Create New Broadcast”.

3. In the Message Builder, choose a saved template named “Seasonal Offer – Monsoon” (templates are created under Automation → Templates, but you can also type directly).

4. The template contains placeholders:

   🙏 नमस्ते {{first_name}} जी,
   बारिश का मौसम आ गया है! हमारे Monsoon‑Ready Kit में शामिल हैं:
   • छाता
   • रेनकोट
   • 2 kg चावल
   • 1 L कुकिंग ऑइल
   सिर्फ ₹{{price}} (10 % छूट) – 15 जून तक ऑर्डर करें और 2 दिन में डिलीवरी पाएं।
   👉 अभी ऑर्डर करने के लिए यहाँ क्लिक करें: {{order_link}}
   धन्यवाद,
   Anand’s General Store
   

5. Fill the price placeholder with ₹1,080 (original ₹1,200 less 10 %). The order_link placeholder will be auto‑filled later by Ferbz when the broadcast is sent.

6. Review the preview – Ferbz shows how the message will appear on a typical WhatsApp screen, including the Hindi script and emoji.

3. Set the schedule and budget

1. Below the builder, choose “Send Now” or “Schedule”. Anand selects “Schedule” for 02 June 09:00 AM (peak morning when shoppers check WhatsApp).
2. The Credits Summary panel automatically calculates: 237 recipients × 1 credit = 237 credits.
3. Anand’s wallet balance is 500 credits (purchased ₹299 earlier). The panel shows “Sufficient balance – 263 credits remaining after send.”
4. Click “Confirm & Schedule”. Ferbz logs the broadcast in the Reminders board under the Broadcasts section, with status “Scheduled”.

4. Monitor delivery

1. At 09:05 AM, Anand receives a push notification that the broadcast has started.
2. He opens the Reminders board, selects the Broadcasts filter, and sees three columns: Sent, Delivered, Read.
3. After 10 minutes:
   • Sent: 237 (100 %)
   • Delivered: 225 (95 %) – 12 numbers failed (likely wrong or inactive).
   • Read: 168 (71 % of delivered).
4. For the 12 failures, Ferbz offers a “Re‑try” button. Anand clicks it; the system deducts 12 additional credits and attempts a second send.

5. Capture the orders

1. As customers click the embedded order link, they are taken to the Ferbz checkout page (hosted by Ferbz, not a third‑party site).
2. Each order creates a New Sale record in the Billing module.
3. For the first day, Anand sees 12 orders totaling ₹12,960. The system auto‑generates PDF receipts with shareable links, which he can print or send via WhatsApp if needed.
4. Because the broadcast was linked to a follow‑up reminder (set in Automation: “order completed → wait 3 days → send “Did you like your Monsoon Kit?””), each new order automatically enrolls the buyer into that short reminder journey, consuming additional credits as they fire.

6. Analyse results

1. After the campaign ends on 15 June, Anand opens Reports → Messaging Effectiveness.

2. He selects the date range 02 Jun – 15 Jun and filters by Broadcast Type = Seasonal.

3. The report shows:

   • Credits spent on broadcast: 237
   • Credits spent on follow‑up reminders: 36
   • Total revenue linked to broadcast: ₹42,780 (32 orders)
   • Average order value: ₹1,337 (higher than his usual ₹1,020)
   • Delivery rate: 95 %
   • Read rate: 71 %

4. Using these numbers, Anand calculates a ROI of 170 % on the credits used (₹42,780 revenue vs. ₹239 credit cost ≈ ₹23,900 equivalent at ₹99/100 credits).

Full Worked Example Summary

By following these exact clicks, Anand’s shop leverages Ferbz’s broadcast capability to turn a seasonal need into measurable sales, without any manual phone‑calls or paper‑based lists.

Time saved – Before Ferbz, Anand would have to write down 200 phone numbers on paper, copy them into a spreadsheet, and call each customer individually to tell them about the monsoon kit. That manual process takes roughly 3 hours (≈ 540 minutes). With the broadcast, the whole workflow from segmentation to send takes 12 minutes. That is a 98 % reduction in effort.

Revenue recovered – In the month before the broadcast, Anand’s average repeat‑purchase rate was 28 % (≈ 70 orders per month). After the monsoon broadcast, the repeat rate rose to 33 % (≈ 83 orders), adding 13 extra orders worth an average ₹1,337 each, i.e., ₹17,381 more revenue.

Fewer manual errors – Hand‑typing numbers leads to about 5 % error rate (wrong digits, duplicate entries). Ferbz pulls numbers directly from the CRM, so the failure rate dropped to 2 % (only numbers that were truly inactive). This means fewer undelivered messages and less wasted credit.

Precise targeting – By filtering on “last order > 30 days” and “category = groceries”, Anand avoided sending the kit offer to customers who only buy hardware. That reduced irrelevant sends by 40 %, saving 94 credits that would otherwise be spent on low‑conversion contacts.

Clear ROI tracking – The Reports module shows exact credit consumption (237 for broadcast, 36 for follow‑up) and links each order back to the campaign. Anand can now justify the ₹299 credit purchase (350 credits) because the campaign consumed only 273 credits and generated ₹42,780 in sales, a 15‑times return on the monetary value of the credits.

Overall, the seasonal WhatsApp broadcast turns a chaotic, paper‑heavy outreach method into a data‑driven, automated push that directly addresses the core pain point of customers drifting to competitors. By reminding shoppers at the right moment with a relevant offer, the shop retains its repeat base and captures incremental revenue without hiring extra staff or learning complex tech.

Ready to turn seasonal demand into repeat sales? Sign up for a free trial, top up your wallet, and create your first broadcast in minutes. Visit https://dashboard.ferbz.com/ to explore the Broadcasts module, or email support@ferbz.com for a walkthrough tailored to your Indore shop. With Ferbz, every seasonal opportunity becomes a measurable, credit‑efficient WhatsApp push that drives real revenue.