Run Timely Festival WhatsApp Broadcasts that Drive Sales with Ferbz

Below is a step‑by‑step walkthrough of creating a festival broadcast WhatsApp for retail shop inside Ferbz. The example uses a fictional shop, “Shree Kirana Store” in Bhopal, which sells groceries, household staples and a small line of festive sweets.

1. Prepare the Customer List

1. From the left‑hand navigation, click Customers.
2. Use the filter bar at the top of the table:
   • Last Order Date → “within 60 days”
   • Category Purchased → “groceries” (or select “all” if you want the whole base).
3. The grid now shows 842 customers who have bought groceries in the past two months – the segment most likely to need a Diwali restock.
4. Click Export CSV to keep a backup (optional).

2. Draft the Broadcast Message

1. Switch to the Broadcasts tab.

2. Click Create New Broadcast.

3. In the Message Builder, choose the type: Text + Image.

4. Upload a festive banner (e.g., “Diwali 2026 Special – 15 % off on cooking oil & sweets”).

5. Write the copy:

   🎉 Shree Kirana Store wishes you a Happy Diwali!  
   Stock up on your festive staples now – 15 % off on all cooking oil, sugar & our special Mithai box.  
   👉 Tap the link to place your order instantly: https://order.ferbz.com/SHREEKIRANA  
   Offer valid till 5 Nov 2026.  
   

6. Click Save Template – you can reuse it for next year’s Navratri or Eid.

3. Set the Audience

1. In the same broadcast screen, click Select Audience.
2. Choose Saved Filter → “Groceries last 60 days” (the filter you created in step 1).
3. Ferbz instantly shows the count: 842 Customers.

4. Schedule the Send

1. Below the audience box, pick Schedule (instead of “Send Now”).
2. Set the date to 3 Nov 2026, 10:00 AM – two days before the Diwali rush begins.
3. Confirm the time zone is India Standard Time (IST).

5. Review Credits and Confirm

1. At the bottom, Ferbz displays the credit consumption: 842 credits (one per recipient).
2. If the wallet balance is insufficient, a Top‑up button appears. Click it, choose the ₹299 = 350 credits pack, and complete the Razorpay checkout.
3. After topping up, the balance reads 1 192 credits – enough for the broadcast.

6. Launch the Broadcast

1. Click Confirm & Schedule.
2. Ferbz logs the broadcast on the Reminders board under the “Broadcasts” tab, showing status Scheduled.

7. Monitor Delivery

1. On the day of the broadcast, open the Reminders board.
2. The row for “Diwali 2026 Special” changes to Sent at 10:01 AM.
3. Click the row to expand – you see three columns: Sent, Delivered, Read.
   • Sent: 842 (100 %)
   • Delivered: 831 (98.7 %)
   • Read: 642 (76.2 %)

8. Track Sales Impact

1. Switch to Reports → Revenue.
2. Filter the date range 3 Nov 2026 – 10 Nov 2026 and select Channel = WhatsApp Broadcast.
3. The report shows:
   • Additional orders generated: 27
   • Revenue from broadcast: ₹12 845 (average order ₹476)
   • Comparison to same period last year (no broadcast): ₹7 310.

9. Follow‑up Reminder (Optional)

If you want a second touch, create an Automation journey:

1. Go to Automation → Create New.
2. Goal: “Remind customers who haven’t ordered within 3 days of the broadcast.”
3. Ferbz auto‑generates a two‑step flow:
   • Trigger – “Days since last broadcast = 3”.
   • Message – “Hi, just a reminder – our Diwali discount ends tomorrow! Click here to order.”
4. Save and Activate. The journey will enroll any of the 842 customers who did not place an order by 6 Nov 2026, and the reminder will be deducted from the wallet as additional credits.

Full Worked Example Summary

Step	Action	Result
1	Filtered 842 recent grocery buyers	Targeted audience
2	Created a festive image‑text broadcast	Ready to send
3	Scheduled for 3 Nov 2026, 10 AM	Timing aligns with Diwali prep
4	Top‑up ₹299 for 350 credits, balance 1 192	Sufficient credits
5	Broadcast sent, 98.7 % delivered, 76.2 % read	High engagement
6	27 orders, ₹12 845 revenue	Direct sales lift
7	Optional automation reminder for non‑responders	Additional 9 orders (₹4 200)

By following these clicks, a shop owner in a Tier‑2 city can turn a single WhatsApp broadcast into a measurable sales boost without leaving the Ferbz dashboard.

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Time saved – Previously, Shree Kirana Store’s owner would have to copy phone numbers from a handwritten ledger, draft a WhatsApp message on his personal phone, and send it manually to each customer – a process that can take 3–4 hours for 800 contacts. With Ferbz Broadcasts, the same task is completed in under 10 minutes (filter, compose, schedule).

Revenue recovered – The before‑and‑after data shows a +76 % increase in Diwali‑week sales (₹12 845 vs. ₹7 310). That extra ₹5 535 came from customers who would otherwise have bought from a quick‑commerce app because they forgot to restock.

Fewer manual steps – No separate spreadsheet, no third‑party bulk‑WhatsApp service, and no need to track delivery manually. All statuses appear on the Reminders board, and the credit deduction is automatic, so the owner never worries about hidden costs.

Compliance and reliability – Because Ferbz uses the official WhatsApp Business API, messages are delivered from a verified business number, avoiding the “personal‑number” blocks that many DIY solutions suffer. This ensures a 98 % delivery rate even during peak festival traffic.

Targeted relevance – By filtering on recent purchase categories, the broadcast reaches only those who actually need the promoted items (e.g., cooking oil, sweets). This relevance drives a higher read rate (76 %) and a better conversion ratio (27 orders from 842 messages = 3.2 % conversion, well above the typical 1 % bulk‑SMS benchmark).

Overall, the Broadcasts module converts a seasonal marketing idea into an executed, trackable campaign with a clear ROI, while eliminating the paperwork and guesswork that have long held Indian retail shops back.

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Running a timely festival broadcast on WhatsApp is now a single‑click workflow for any Indian retail shop. Sign up, import your customer list, create a festive banner, schedule the broadcast, and watch the sales lift in real time—all from the Ferbz dashboard.

Start your first broadcast today: https://dashboard.ferbz.com/
If you have questions or need help designing your first campaign, email us at support@ferbz.com. Our team is ready to guide you through the setup and ensure you make the most of every festival season.