Launch Powerful Festival WhatsApp Broadcasts to Drive Seasonal Sales with Ferbz

Below is a step‑by‑step walkthrough of creating a Diwali‑season broadcast for a fictional shop called Shree Kirana Store in Indore. Assume the owner, Mr. Patel, has already topped up 350 credits (₹299) and has his product catalog and customer CSV imported.

1. Log in to the Ferbz dashboard – open https://dashboard.ferbz.com/ and enter your credentials. The home screen shows the main navigation bar on the left: Billing, Customers, Automation, Broadcasts, Reminders board, Reports.

2. Navigate to Broadcasts – click the Broadcasts tab. The page opens with a “Create New Broadcast” button at the top right and a table of past broadcasts below, showing status, send date, and credit consumption.

3. Start a new broadcast – hit Create New Broadcast. A modal appears with three sections: Audience, Message, Schedule.

4. Define the audience –

   • Click Filter Customers. A side panel shows fields from the Customers module: Last Order Date, Product Category, GST Rate, Custom Tags.
   • Set Last Order Date to “between 01‑Oct‑2024 and 15‑Oct‑2024”.
   • Add a second condition: Product Category contains “Cooking Oil”.
   • Click Apply. The system instantly shows “1,237 customers match”. This list includes regular buyers of edible oils who are likely to need a refill before Diwali sweets.

5. Craft the message –

   • In the Message box, select the pre‑saved template “Festival Offer – Text + Image”. Ferbz only allows templates approved by WhatsApp, so the placeholders are already compliant.
   • Fill the placeholders:

     🎉 Happy Diwali, {{customer_name}}! 🎉
     Stock up on our pure mustard oil – 1 L at just ₹79 (GST 5%). 
     Use code DIWALI10 for an extra 10 % off. Offer ends 31 Oct.
     

   • Click Upload Image and attach a bright Diwali banner showing the oil bottle and a rangoli background.
   • Press Preview – a mock WhatsApp chat appears with the exact look the customer will see, including the “Read more” link that opens the PDF receipt page if the customer clicks the attached PDF later.

6. Set the schedule –

   • Choose Send On → 31‑Oct‑2024 at 10:00 AM (peak time when shoppers check WhatsApp before heading to the market).
   • Toggle Time Zone to “Asia/Kolkata” (default for Indian stores).

7. Review credits – at the bottom, Ferbz shows “Estimated credit usage: 1,237 credits”. Since each broadcast consumes one credit per recipient, the owner knows he will use 1,237 of his 350‑credit balance, so he tops up an additional 1,000 credits (₹799) before confirming.

8. Launch the broadcast – click Schedule Broadcast. The broadcast moves to the Pending list on the Broadcasts page, and a log entry appears on the Reminders board with status “Scheduled – 31‑Oct‑2024 10:00 AM”.

9. Monitor delivery – on 31 Oct at 10:05 AM, Mr. Patel opens the Reminders board. The broadcast row now shows Sent: 1,237, Delivered: 1,190, Read: 842. Clicking the row expands a detailed view where each customer’s delivery status is listed, and any Failed entries (e.g., invalid numbers) are highlighted for cleanup.

10. Analyse impact – after the festival, Mr. Patel goes to Reports → Messaging Effectiveness. He selects the date range 31‑Oct to 05‑Nov. The report shows:

    • Orders generated from broadcast: 184 (≈ 15 % conversion)
    • Revenue from broadcast‑linked orders: ₹42,760 (including GST)
    • Credits spent: 1,237 (cost ≈ ₹299)
      This concrete data lets him calculate ROI: ₹42,760 ÷ ₹299 ≈ 143 × return on each credit.

11. Close the loop – each new order created from the broadcast automatically enrolls the customer into any relevant Automation journey (e.g., a “post‑purchase follow‑up reminder” that asks for feedback after 7 days). The owner sees those follow‑ups on the Reminders board as well, ensuring no customer slips through the cracks.

By following these exact clicks—Broadcasts → Create → Filter → Template → Schedule → Monitor—any small shop can turn a seasonal promotion into a measurable sales driver without leaving the Ferbz dashboard.

1. Time saved on manual calls – Before Ferbz, Mr. Patel would spend ~2 hours each festival calling his top 200 oil buyers, noting down who said “yes” and who needed a reminder. With a single broadcast, the same 1,237 customers are reached in under a minute.

2. Higher conversion than generic flyers – In the last Diwali season, the shop’s handwritten flyers generated an estimated 5 % uplift (≈ ₹2,100 extra revenue). The Ferbz broadcast produced a 15 % uplift (₹42,760), a 20‑fold increase in effectiveness per rupee spent.

3. Accurate credit‑based cost – Because each message costs one credit, the owner can predict expense exactly: 1,237 credits = ₹299. No hidden monthly fees, no surprise bills.

4. Reduced stock‑outs – The broadcast targeted customers who bought oil in early October but had not reordered in the last 15 days. By prompting them before the Diwali sweets‑making rush, the shop avoided a stock‑out that previously cost an estimated ₹8,500 in lost sales.

5. Data‑driven follow‑up – The Reminders board instantly flags any undelivered numbers (e.g., changed mobile). The owner can clean the CRM, improving future deliverability.

6. Compliance and branding – All messages go through the official WhatsApp Business API, so the shop stays within WhatsApp’s commerce policies and avoids the risk of number bans that personal‑number workarounds carry.

Overall, the Festival broadcast WhatsApp for retail shop turns a traditionally manual, error‑prone promotion into a precise, credit‑controlled campaign that directly addresses the pain points of repeat‑customer drift, lack of reorder reminders, and inefficient stock management.

Ready to turn your Diwali stock into measurable sales? Sign up for a free trial, top up your wallet, and launch your first festival broadcast in minutes. Visit https://dashboard.ferbz.com/ to create your account, or email support@ferbz.com for a quick walkthrough. Ferbz’s all‑in‑one dashboard gives you billing, inventory, CRM, and WhatsApp broadcasting in one place—so you can focus on serving your customers, not juggling separate tools.