Boost Ganesh Chaturthi sales with Ferbz's targeted WhatsApp broadcast campaigns

Below is a step‑by‑step walkthrough of creating a Ganesh Chaturthi WhatsApp broadcast for a typical shop. Imagine Shree Ganesh Mart, a family‑run grocery and household‑staples store in Pune, wants to push a 15 % discount on modak mix, incense sticks, and detergent powder from 1 Oct to 10 Oct.

1. Prepare the message template

1. From the Ferbz dashboard, click Templates (found under the Customers tab).

2. Choose Create New Template → WhatsApp.

3. Fill in the fields:

   • Template Name: GaneshChaturthi_Offer

   • Header Image: upload a 1080 × 1080 px picture of the store’s festive display.

   • Body (plain text):

     🙏 नमस्ते {{customer_name}}!  
     इस गणेश चतुर्थी, श्री गणेश मार्ट में सभी मोदक मिक्स, धूप & डिटर्जेंट पर 15% छूट।  
     ऑफ़र 1‑10 अक्टूबर तक, स्टॉक सीमित।  
     अभी ऑर्डर करें: {{order_link}}  
     धन्यवाद!  
     

   • Footer: “Reply ‘STOP’ to opt‑out”.

4. Click Save. The template is now available for any broadcast.

2. Build the customer filter

1. Navigate to Customers → All Customers.

2. Click Filter and set conditions:

   • Last Order Date ≤ 30 days ago (captures shoppers who haven’t bought in the last month, a typical win‑back segment).
   • Purchase Category = Groceries OR Household Staples (ensures the message reaches people who previously bought items similar to the offer).

3. The filtered list shows 1,237 customers. Click Select All → Add to Broadcast List.

3. Create the broadcast

1. Open the Broadcasts tab.

2. Click New Broadcast.

3. Fill in the broadcast form:

   • Title: “Ganesh Chaturthi 15 % off – Shree Ganesh Mart”.
   • Audience: choose the list created in step 2 (“Ganesh_Chaturthi_WinBack”).
   • Template: select GaneshChaturthi_Offer.
   • Schedule: set Send Time to 2024‑10‑01 09:30 AM (peak morning browsing).
   • Credits Preview: Ferbz shows 1,237 messages × 1 credit = 1,237 credits needed.

4. Click Preview – Ferbz renders a sample message with placeholder data ({{customer_name}}, {{order_link}}). Confirm the look.

5. Click Confirm & Send. The system instantly deducts 1,237 credits from the wallet (e.g., from a ₹299 top‑up that gave 350 credits, leaving 113 credits for future reminders).

4. Monitor delivery

1. Go to Reminders board (the board also tracks broadcasts).

2. Find the entry titled “Ganesh Chaturthi 15 % off – Shree Ganesh Mart”.

3. Columns display Sent, Delivered, Read counts in real time. After 30 minutes, the board shows:

   • Sent: 1,237
   • Delivered: 1,215
   • Read: 842

4. Click the entry to open a detailed view: each customer’s status, and a Resend button for any that show “Failed”.

5. Follow up with automation (optional)

If the shop wants to remind those who read but didn’t order, they can enroll them in an Automation journey:

1. From the broadcast details, click Enroll to Automation → choose the pre‑built “Post‑broadcast win‑back” flow.
2. The flow triggers 2 days after read and sends a second WhatsApp message offering free delivery.

6. Review impact in Reports

1. After the campaign ends on 10 Oct, open Reports → Messaging Effectiveness.

2. Set the date range to 01‑10‑2024 to 10‑10‑2024.

3. The report shows:

   • Total Orders from broadcast customers: 87
   • Revenue generated: ₹42,680 (including GST at 5 % on branded sweets).
   • Conversion Rate: 7.0 % (87 ÷ 1,237).

4. Export the CSV for accounting or to compare against the previous year’s Ganesh Chaturthi sales.

Full worked example – numbers recap

Shree Ganesh Mart now has a clear picture of how many shoppers saw the offer, how many engaged, and how much extra turnover the seasonal push delivered – all without leaving the Ferbz dashboard.

Time saved – Previously the shop owner would have to write individual WhatsApp messages, copy‑paste each contact number, and manually track delivery. With Ferbz Broadcasts, the entire list is filtered and messaged in under two minutes. In the example above, the owner spent roughly 3 minutes creating the template, 2 minutes setting the filter, and 1 minute confirming the send – a total of 6 minutes versus an estimated 4 hours of manual work.

Revenue recovered – The win‑back segment (customers idle for >30 days) generated ₹42,680 in additional sales during the 10‑day festival window. Assuming an average basket value of ₹490, that equals 87 extra orders that would likely have been lost to larger quick‑commerce platforms.

Fewer manual errors – Because the message uses merge fields ({{customer_name}}, {{order_link}}), there is no risk of sending a generic “Dear Customer” or a wrong link. The Reminders board instantly flags any failed deliveries, allowing the owner to resend with a single click.

Cost control – The prepaid credit model means the shop only pays for the 1,237 messages actually sent (₹99 = 100 credits, so the broadcast cost ≈ ₹1,225). There is no hidden subscription fee, and the owner can allocate the remaining 113 credits to follow‑up reminders or future seasonal broadcasts.

Compliance and brand trust – All messages go through the official WhatsApp Business API, not a personal number workaround. This ensures delivery reliability, adheres to WhatsApp’s commercial policies, and presents the shop’s brand as professional rather than ad‑hoc.

Overall, the broadcast capability turns a chaotic, time‑intensive seasonal promotion into a measured, data‑driven campaign that directly tackles the core pain points of repeat‑customer drift and lack of timely re‑order reminders.

Ready to drive Ganesh Chaturthi sales with a targeted WhatsApp broadcast? Sign up for a free trial, top up your credit wallet, and launch your first seasonal campaign in minutes. Visit the Ferbz dashboard at https://dashboard.ferbz.com/ and explore the Broadcasts tab, or email support@ferbz.com for a quick walkthrough. Empower your retail shop with precise, WhatsApp‑based communication and watch the festive footfall turn into measurable revenue.