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GENERAL RETAIL · CUSTOMER AUTOMATION

Maximize Seasonal Sales with Ferbz's Automated WhatsApp Broadcasts

Boost sales with Ferbz's seasonal WhatsApp broadcasts

5 MIN READ · FERBZ · AUGUST 2026

Maximize Seasonal Sales with Ferbz's Automated WhatsApp Broadcasts
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What This Is

Ferbz's Automated WhatsApp Broadcasts is a powerful feature designed specifically for general retail stores in India, allowing owners to send targeted, bulk WhatsApp messages to their customers. This capability is part of the Ferbz platform, which replaces separate billing, inventory, CRM, and WhatsApp-marketing tools with one intuitive dashboard. Within Ferbz, this feature falls under the Broadcasts module, which enables one-off or scheduled bulk WhatsApp sends to a filtered list of customers, complete with sent/delivered/read statistics.

The WhatsApp Broadcasts feature is particularly useful for general retail stores looking to maximize seasonal sales. By leveraging this feature, store owners can create and send targeted campaigns to their customers, promoting special offers, discounts, or new products during peak seasons. For instance, a store owner can create a broadcast campaign during the festive season, offering exclusive discounts to their loyal customers. This not only drives sales but also helps to build customer loyalty and retention.

The Ferbz platform ensures that all WhatsApp messages are sent via the official WhatsApp Business API, eliminating the need for personal-number workarounds. This provides a secure, reliable, and compliant way to reach customers, while also ensuring that store owners can track the performance of their broadcast campaigns.

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How General retail stores Owners Use It

Using Ferbz's Automated WhatsApp Broadcasts is a straightforward process. To get started, store owners can navigate to the Broadcasts tab within their Ferbz dashboard. From here, they can click on the "Create Broadcast" button to begin crafting their message. The platform provides a simple, visual interface for composing and scheduling broadcasts, making it easy to target specific customer segments, set send times, and track performance.

For example, let's say "Raj's Grocery Store" wants to create a broadcast campaign to promote their summer sale. They can start by selecting the customer segment they want to target, such as customers who have made a purchase in the last 30 days. Next, they can compose their message, which might include a special offer or discount code. Finally, they can schedule the broadcast to be sent at a specific time, such as 10 am on a Saturday morning.

Here's a step-by-step walkthrough of how Raj's Grocery Store might create and send a broadcast campaign:

  1. Navigate to the Broadcasts tab within the Ferbz dashboard.
  2. Click on the "Create Broadcast" button to start composing the message.
  3. Select the customer segment to target, such as "customers who have made a purchase in the last 30 days".
  4. Compose the message, including any special offers or discounts.
  5. Schedule the broadcast to be sent at a specific time, such as 10 am on a Saturday morning.
  6. Review and confirm the broadcast details before sending.

By following these steps, Raj's Grocery Store can create and send targeted broadcast campaigns to their customers, driving sales and revenue during peak seasons.

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Why It Helps

Ferbz's Automated WhatsApp Broadcasts helps general retail stores in several ways. Firstly, it saves time and effort by automating the process of sending targeted messages to customers. This means that store owners can focus on other aspects of their business, such as managing inventory, serving customers, and growing their business.

Secondly, it helps to drive sales and revenue during peak seasons. By sending targeted campaigns to their customers, store owners can promote special offers, discounts, and new products, driving sales and revenue. For instance, if Raj's Grocery Store sends a broadcast campaign to 500 customers, and 20% of them make a purchase as a result, that's an additional 100 sales. Assuming an average sale value of ₹500, that's an additional ₹50,000 in revenue.

Thirdly, it helps to build customer loyalty and retention. By sending personalized messages to their customers, store owners can build strong relationships with them, increasing the chances of repeat business and positive word-of-mouth.

In terms of specific numbers, let's say Raj's Grocery Store sends a broadcast campaign to 500 customers, and 20% of them make a purchase as a result. That's an additional 100 sales, worth ₹50,000 in revenue. If the store owner had to send these messages manually, it would take them around 5 hours, assuming 1 minute per message. By using Ferbz's Automated WhatsApp Broadcasts, the store owner can save 5 hours of time, which can be used to focus on other aspects of the business.

04 / Get started

Get Started with Ferbz

To get started with Ferbz and begin sending automated WhatsApp broadcast campaigns to your customers, simply sign up for a free trial at https://dashboard.ferbz.com/. If you have any questions or need support, don't hesitate to reach out to our team at support@ferbz.com. With Ferbz, you can maximize your seasonal sales, build customer loyalty, and grow your business with ease.

Questions you may have
01

How do I create a broadcast campaign in Ferbz?

A: To create a broadcast campaign in Ferbz, navigate to the **Broadcasts** tab within your dashboard, click on the "Create Broadcast" button, and follow the prompts to compose and schedule your message.

02

Can I target specific customer segments with my broadcast campaigns?

A: Yes, Ferbz allows you to target specific customer segments with your broadcast campaigns, such as customers who have made a purchase in the last 30 days.

03

How do I track the performance of my broadcast campaigns?

A: Ferbz provides sent/delivered/read statistics for each broadcast campaign, allowing you to track the performance of your messages and make data-driven decisions.

04

Can I schedule my broadcast campaigns to be sent at a specific time?

A: Yes, Ferbz allows you to schedule your broadcast campaigns to be sent at a specific time, such as 10 am on a Saturday morning.

05

How much does it cost to send a broadcast campaign in Ferbz?

A: The cost of sending a broadcast campaign in Ferbz is based on the number of messages sent, and is deducted from your prepaid wallet balance. Each message costs a certain number of credits, which can be purchased in advance.

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