Drive Festival‑Season Bookings with Ferbz WhatsApp Broadcasts

Below is a step‑by‑step walkthrough of creating a festival‑season broadcast inside Ferbz. The narrative follows a fictional salon, Shine & Shine Salon, located in Jaipur, Rajasthan. The owner, Priya, wants to run a Diwali campaign offering 20 % off on all colour‑services for clients whose last booking was at least 30 days ago.

1. Prepare the client segment

1. From the left‑hand navigation, click Clients.
2. Click Filters at the top of the client list.
3. Choose Days since last booking → ≥ 30.
4. Add a second filter City → Jaipur (optional, for a Tier‑2 focus).
5. Click Apply – the grid now shows 124 clients that match.
6. Press Save filter and name it Diwali‑30‑day‑inactive. This filter will be reused for future broadcasts.

2. Draft the broadcast message

1. Navigate to Broadcasts from the main menu.
2. Click Create New Broadcast.
3. In the Audience field, select the saved filter Diwali‑30‑day‑inactive.
4. Choose Template → Create New (or pick an existing festive template).
5. The visual canvas opens:
   • Header – upload a high‑resolution image of a Diwali‑themed hairstyle (e.g., gold‑sparkle braid).
   • Body text – type:

     “✨ Diwali Dazzle! ✨
     20 % off on all colour services from 10 Oct – 31 Oct.
     Use code DIWALI20 when you book.
     Click the button below to lock your slot now.”

   • Button – label it Book Now, and link it to a Booking URL generated by Ferbz:
     https://dashboard.ferbz.com/book?salon=shine&service=colour&promo=DIWALI20
   • Quick reply – add “Ask me later” so clients can defer.
6. Click Preview – a mockup appears showing exactly how the message will look on a client’s phone.
7. Save the template as Diwali‑Colour‑20%.

3. Schedule the broadcast

1. Back on the broadcast screen, set Send time to 10 Oct 2024, 09:00 AM (local IST).
2. Review the Credit consumption summary:
   • Text + button = 2 credits per client.
   • Image header = 3 credits per client.
   • Total per client = 5 credits.
   • 124 clients × 5 = 620 credits.
3. Verify the wallet balance (top‑up if needed) – Priya has 1,000 credits from a recent ₹799 purchase, so the campaign fits.
4. Click Schedule Broadcast.

4. Monitor delivery and response

1. After the broadcast fires, go to Reminders board (even though it’s a broadcast, Ferbz logs it here for consistency).
2. Filter by Type → Broadcast, Campaign → Diwali‑Colour‑20%.
3. The board shows three columns: Sent, Delivered, Read.
   • Sent: 124 (green check).
   • Delivered: 119 (yellow warning for 5 failures).
   • Read: 78 (blue eye icon).
4. Click the Failures tab – it lists the 5 numbers that could not be reached (likely due to invalid WhatsApp numbers). Priya can export this list, clean the data in Clients, and re‑import later.
5. For the 78 reads, the Quick reply “Ask me later” appears as a button in the client’s chat. When a client taps it, Ferbz automatically creates a Task in the Stylists module (assigned to Priya’s favourite stylist, Rohan) with the note “Client wants reminder next week”.

5. Convert reads into bookings

1. When a client clicks Book Now, Ferbz opens the Billing → New Sale screen pre‑filled with the client’s profile, the selected service (colour), and the promo code DIWALI20.
2. The stylist confirms the price (original ₹2,500 – 20 % = ₹2,000).
3. On Checkout, Ferbz generates a PDF receipt, stores it in the client’s history, and automatically sends an Appointment reminder (via Automation) 2 days before the booked slot.
4. Each completed booking deducts an additional Reminder credit (1 credit per reminder), which Priya has accounted for in her wallet.

6. Review campaign performance

1. Open Reports → Messaging Effectiveness.
2. Select date range 10 Oct – 31 Oct and filter by Campaign → Diwali‑Colour‑20%.
3. The report shows:
   • Sent: 124 (100 %).
   • Delivered: 119 (96 %).
   • Read: 78 (63 %).
   • Bookings generated: 34 (27 % of reads).
   • Revenue: 34 × ₹2,000 = ₹68,000 (GST‑inclusive at 18 % = ₹57,627 net).
   • Credits spent: 620 (broadcast) + 34 (reminders) = 654 credits.
4. Priya can now compare the ROI: each credit cost ≈ ₹0.79 (₹799 / 1,000 credits). Total spend ≈ ₹516, revenue ₹68,000 – a clear profit margin.

7. Re‑use the workflow for next festival

1. Duplicate the broadcast from the Broadcasts list, rename it Diwali‑Colour‑20%‑2025, adjust dates, and hit Schedule.
2. The saved client filter Diwali‑30‑day‑inactive can be refreshed monthly to capture newly inactive clients.

By following these steps, Priya runs a data‑driven, WhatsApp‑based festive campaign without leaving Ferbz, tracks every metric, and converts seasonal interest into booked appointments that feed directly into her revenue stream.

Time saved – Before Ferbz, Priya spent roughly 3 hours each week copying phone numbers from her paper ledger, composing individual WhatsApp messages, and manually tracking who replied. With a broadcast, the same 124 clients are reached in under two minutes. The Reminders board eliminates the need for a separate spreadsheet to monitor delivery; failures appear instantly, and the built‑in Task creation turns a “Ask me later” reply into a concrete follow‑up without extra admin.

Revenue recovered – In the month before the broadcast, Shine & Shine recorded 42 % of clients missing their next colour appointment, resulting in an estimated loss of ₹85,000 (based on an average colour service of ₹2,500). The Diwali broadcast generated 34 new bookings, recapturing ₹68,000 of that potential loss. Even after credit cost (≈ ₹516) and GST (18 %), the net uplift is ≈ ₹66,500, a 78 % recovery of the missed revenue.

Fewer manual steps – The integration between Broadcasts, Booking URL, Billing, and Automation means a client’s click automatically creates a booking, generates a PDF receipt, and schedules an appointment reminder. No separate invoicing software, no paper receipt, no manual reminder call. The entire flow respects the salon’s GST obligations (18 % on the service price) and records the transaction in Ferbz’s Reports, simplifying tax filing.

Higher client engagement – The read rate of 63 % is markedly higher than a typical SMS campaign (≈ 45 %). Because the message comes from an official business‑verified WhatsApp account, clients recognize the brand and are more likely to act. The quick‑reply option also reduces friction; clients who are unsure can defer, and the system automatically creates a follow‑up task, preventing lost leads.

Scalable for any festival – Whether it’s Diwali, Navratri, Eid, or the regional Pongal in Tamil Nadu, the same broadcast workflow applies. Changing only the image, copy, and dates, Priya can launch a new campaign in minutes, re‑using the saved client filter and template. This flexibility turns seasonal peaks into predictable revenue spikes, aligning with the salon’s core goal: keep stylists’ calendars full throughout the year.

Ready to turn festival seasons into a steady stream of bookings? Log in to the Ferbz dashboard, import your client list, and launch your first salon festive broadcast campaign Ferbz in minutes. Start with a free trial at https://dashboard.ferbz.com/ and explore the Broadcasts, Automation, and Reports modules risk‑free. If you need help designing your first Diwali message or topping up credits, our support team is just an email away at support@ferbz.com. Let Ferbz handle the messaging so you can focus on styling happy clients.