Launch a Ganesh Chaturthi WhatsApp broadcast to fill your salon’s calendar

Below is a step‑by‑step walkthrough of creating and launching a Ganesh Chaturthi broadcast for a typical Canadian salon. Imagine Maple Leaf Salon in Toronto, which offers haircuts, colour, and a “Festive Glow” package that includes three colour sessions for $299. The owner, Priya, wants to push a 15 % discount on the Festive Glow package to clients whose current package will expire within the next two weeks, and also invite any client who hasn’t booked in the past 30 days to book a new appointment before the holiday rush.

1. Prepare the Message Template

1. From the left‑hand navigation, click Templates.

2. Press New Template.

3. Choose WhatsApp Business API as the channel (the only option).

4. Enter a template name – e.g., GaneshChaturthi_FestiveGlow.

5. Draft the message:

   🎉 Happy Ganesh Chaturthi, {{first_name}}!  
   Your Festive Glow package expires on {{package_expiry_date}}.  
   Book before 10 Oct and enjoy 15 % off your next colour session.  
   Reply “YES” to reserve your slot or call 416‑555‑1234.  
   

   Note: The double‑curly placeholders pull data directly from the client’s profile (first name, package expiry date).

6. Attach an image of a Ganesh illustration (optional) by uploading a JPEG – Ferbz stores it as part of the template.

7. Click Save. The template is now available for any broadcast or automation.

2. Build the Target List

1. Navigate to Broadcasts from the main menu.

2. Click Create Broadcast.

3. In the Filters pane, start adding conditions:

   • Package expiry date → is between → Today and +14 days (captures packages expiring within two weeks).
   • Last booking date → is more than → 30 days ago (captures dormant clients).

   Ferbz automatically combines these with an OR logic, meaning any client meeting either condition will be included.

4. Review the preview list – Maple Leaf Salon has 237 clients matching these filters.

3. Choose the Template and Schedule

1. Under Message, select the GaneshChaturthi_FestiveGlow template created earlier.

2. Ferbz shows a live preview where the placeholder fields are populated with sample data (e.g., “Your Festive Glow package expires on 12 Oct”).

3. Decide when to send:

   • Send Now – for an immediate push, or
   • Schedule – choose 2024‑09‑28 10:00 AM (the day before the festival begins).

   Scheduling is useful if you want the message to land in the morning when clients are checking their phones.

4. Allocate Credits

1. Before confirming, Ferbz displays the estimated credit cost: each WhatsApp message costs 0.75 credits (the exact rate is defined in your wallet).
2. For 237 recipients, the total is 177.75 credits.
3. If your wallet balance is insufficient, a banner appears prompting you to Top‑up. Click the banner, enter the amount (e.g., CAD 200), and confirm. The wallet is topped up instantly; no subscription is created.

5. Launch and Monitor

1. Click Launch Broadcast.

2. The broadcast moves to the Reminders board under the Broadcasts tab, where you can see three columns: Scheduled, Sent, and Failed.

   • Scheduled shows the campaign waiting for the 10 AM trigger.
   • Once the time arrives, each message flips to Sent and the status updates to Delivered or Read as WhatsApp reports back.

3. Click any client row to open their Client profile. You’ll see the broadcast message in the Message History tab, along with the timestamp and delivery status.

6. Follow‑Up with Automation (optional)

If you want to automatically follow up with anyone who replies “YES”, you can create a simple Automation journey:

1. Go to Automation → Create Journey.

2. Set the trigger When a client replies to a broadcast and select the GaneshChaturthi_FestiveGlow broadcast as the source.

3. Add a Wait step of 0 minutes, then a Message step that sends a confirmation:

   Thanks, {{first_name}}! Your colour session is booked for {{next_available_date}}. See you soon!
   

4. Publish the journey. Now every “YES” reply automatically enrolls the client and sends a confirmation, drawing additional credits from the wallet.

Full Worked Example Recap

• Salon: Maple Leaf Salon, Toronto
• Target: 237 clients (package expiring soon OR no booking in 30 days)
• Template: GaneshChaturthi_FestiveGlow (includes first name and expiry date)
• Scheduled send: 28 Sep 2024 10:00 AM
• Credits used: 177.75 credits (0.75 credits per message)
• Result: After launch, the Reminders board shows 230 Delivered, 5 Read, 2 Failed (failed numbers are flagged for manual follow‑up).

By following these steps, Priya can push a timely, personalized offer without leaving Ferbz, keep the credit usage transparent, and instantly see which messages sparked engagement.

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Time Savings

Before Ferbz, Priya would have to export her client list to Excel, manually filter for package expiry dates, copy‑paste phone numbers into a third‑party bulk‑SMS tool, and then track responses in a notebook. That process takes roughly 3 hours for a list of 200‑plus clients. With Ferbz’s built‑in filters and one‑click broadcast, the same work is completed in 12 minutes – a reduction of 96 % in manual effort.

Revenue Recovery

Maple Leaf Salon’s average colour session generates CAD 120 in revenue. The 15 % discount reduces the session price to CAD 102, but the uplift in bookings more than compensates. In the pilot broadcast, 27 clients (≈ 11 % of the list) replied “YES” and booked a colour session within the next week. That translates to CAD 2 916 of additional revenue, offsetting the credit cost of ≈ CAD 133 (assuming 0.75 credits ≈ CAD 0.70). The net gain is CAD 2 783, a 2090 % return on the credit spend.

Fewer Missed Rebookings

Clients who forget to rebook typically cause a 4‑day idle slot for a stylist. With an average stylist hourly rate of CAD 45, each idle slot costs the salon CAD 180 per week. By reminding clients of expiring packages and prompting immediate booking, the broadcast reduced idle slots from 12 to 5 in the two weeks following the festival, saving CAD 1 260 in lost labour revenue.

Accurate Tracking & No Silent Failures

All delivery data appears on the Reminders board in real time. If a message fails (e.g., invalid number), it is highlighted in red, and the client’s profile shows a Failed flag, allowing Priya to follow up by phone or email. This eliminates the “black‑hole” problem of traditional bulk‑WhatsApp tools where you never know if the message reached the client.

Seamless Credit Management

Because Ferbz uses a prepaid wallet, Priya only purchases the exact number of credits she needs for the broadcast. There is no surprise monthly bill, and she can allocate any leftover credits to future reminders or automation journeys. This financial transparency aligns with the cash‑flow realities of independent salons.

Overall, the Ganesh Chaturthi broadcast turns a seasonal marketing idea into a measurable, low‑effort revenue driver, directly addressing the two biggest pain points for Canadian salons: clients forgetting to rebook and stylists managing client preferences on paper. By automating the outreach and linking it to the client’s booking history, Ferbz removes manual steps, improves fill‑rates, and boosts bottom‑line performance.

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Ready to fill your calendar with a targeted Ganesh Chaturthi WhatsApp broadcast? Sign in to your Ferbz dashboard, create a template, filter your client list, and launch the campaign in minutes—all while paying only for the messages you send.

Start your free trial now at https://dashboard.ferbz.com/. If you have questions or need help fine‑tuning your broadcast, our support team is standing by at support@ferbz.com. Let Ferbz handle the messaging so you can focus on styling great hair.