Drive Ganesh Chaturthi sales with Ferbz’s targeted WhatsApp broadcast

Below is a step‑by‑step walkthrough of creating a Ganesh Chaturthi broadcast inside Ferbz. The example follows Murray Street Pharmacy, a fictional independent pharmacy in Melbourne that sells chronic‑care medicines and vitamin supplements.

1. Prepare Your Patient Segment

1. Open the Patients tab from the left‑hand navigation.
2. Click “Filters” at the top of the list.
3. Set the following criteria:
   • Last Sale Date – within the past 90 days (to target active patients).
   • Product Category – contains “Metformin” OR “Amlodipine” OR “Insulin”.
   • Opt‑in for WhatsApp – checked (only patients who have consented to receive WhatsApp messages).
4. Press “Apply”. The grid now shows 1,274 patients who meet the criteria.
5. Click “Export CSV” if you wish to keep a copy, then click “Save as List” and name it “Ganesh Chaturthi Active Chronic‑Care”.

2. Create the WhatsApp Template

1. Navigate to Broadcasts from the main menu.

2. Click “New Broadcast”.

3. In the “Template” section, select “Create from Scratch” (or choose an existing template if you have one).

4. Enter a template name: “Ganesh Chaturthi Offer – 10 % off Metformin”.

5. Draft the message using Ferbz’s visual editor (you can insert variables from the patient record):

   🙏 Happy Ganesh Chaturthi, {{patient.first_name}}!  
   Celebrate with health – enjoy 10 % off Metformin this week.  
   Show this WhatsApp message at the counter or click the link to claim: {{patient.refill_link}}  
   Offer valid until 30 Oct.  
   Reply “STOP” to opt‑out.  
   

6. Click “Save Template”. Ferbz automatically validates the template against WhatsApp Business API rules (no promotional language that violates policy).

3. Schedule the Broadcast

1. Back on the New Broadcast screen, under “Recipient List”, select the saved list “Ganesh Chaturthi Active Chronic‑Care”.
2. Set the Send Date & Time to 27 Oct 2024, 09:00 AEST (the day before Ganesh Chaturthi begins).
3. Review the Credit Estimate displayed at the bottom. Ferbz shows, for example, 1,274 credits (one per patient). Ensure your prepaid wallet has sufficient balance; if not, click “Top‑up Wallet” and add the required credits.
4. Click “Schedule Broadcast”. The broadcast now appears on the Broadcasts board with a status of “Scheduled”.

4. Monitor Delivery

1. On the day of the send, open the Reminders board (the same board that shows refill reminders).
2. Locate the row labelled “Ganesh Chaturthi Offer – 10 % off Metformin”.
3. The columns show real‑time counts: Sent = 1,274, Delivered = 1,212, Read = 987, Failed = 0.
4. Click the row to drill down into individual patient statuses if you need to follow up with non‑delivered contacts.

5. Analyse Results

1. After the campaign, go to Reports → “Messaging Effectiveness”.
2. Filter by Date Range: 27 Oct 2024 – 31 Oct 2024.
3. The report displays:
   • Open Rate (Read ÷ Sent) – 77.5 %
   • Conversion Rate – 12.3 % (based on sales linked to the referral link in the template).
   • Revenue Generated – $4,862.00 (including GST, which will be accounted for per ATO guidance).

Full Worked Example – Numbers in Context

Murray Street Pharmacy had 1,274 eligible patients. The broadcast cost 1,274 credits. The campaign generated 157 sales of Metformin (average basket $31.00), delivering $4,862 in gross revenue. Prior to the broadcast, the pharmacy’s average weekly Metformin sales were $2,340. The Ganesh Chaturthi push lifted weekly Metformin revenue by 108 % for the promotion week, while also reducing the risk of stock expiry (the pharmacy cleared 15 % of its on‑hand Metformin inventory).

Time Savings – Before Ferbz, Murray Street Pharmacy staff spent an average of 3 hours each evening manually compiling patient phone numbers, drafting a WhatsApp message in a personal phone, and sending it one‑by‑one. With the Broadcast module, the entire process—from list creation to scheduled send—takes roughly 15 minutes. That is a 95 % reduction in labour for this task.

Revenue Recovery – The 10 % discount offer prompted 157 additional Metformin purchases that would otherwise have been delayed until the next refill cycle. Assuming an average margin of $8 per pack, the pharmacy recovered $1,256 in profit that month, directly attributable to the broadcast.

Inventory Management – By targeting patients who regularly purchase chronic‑care medicines, the pharmacy moved 22 packs of Metformin that were three months from expiry. Without the broadcast, those packs would have been written off as waste, costing the business roughly $440 in lost stock value.

Compliance & Transparency – All messages are sent via the official WhatsApp Business API, so the pharmacy complies with Australian privacy standards and ATO expectations for electronic communications. The wallet‑based billing means the pharmacy only pays for the messages actually sent; there is no hidden subscription fee.

Improved Patient Engagement – The live delivery stats on the Reminders board let the owner see instantly how many patients received and read the message. With a 77.5 % read rate, the pharmacy knows its audience is attentive, and can follow up with a personal phone call only for the 287 patients who did not read the message, further focusing staff effort where it matters most.

Overall, the Ganesh Chaturthi WhatsApp broadcast turns a seasonal cultural moment into a measurable sales driver, while simultaneously supporting the core pharmacy pain points of missed refills, expired stock, and manual billing overhead.

Ready to turn Ganesh Chaturthi into a profitable touchpoint for your pharmacy? Sign up for a free trial, load your prepaid wallet, and launch your first WhatsApp broadcast in minutes. Visit the dashboard at https://dashboard.ferbz.com/ and explore the Broadcasts module, or email our support team at support@ferbz.com for a guided walkthrough. Your patients are waiting—let Ferbz help you reach them efficiently and grow your business.