Launch festive WhatsApp broadcast campaigns that instantly boost spa bookings with Ferbz

Below is a step‑by‑step walkthrough of creating a WhatsApp festive broadcast for spa owners. The example follows Tranquil Touch Spa in Brighton, a boutique centre that offers massages, facials, and a £300 “Winter Wellness” membership package that expires on 31 December.

1. Log in to the Ferbz dashboard
   Open https://dashboard.ferbz.com/ and sign in with your business credentials. The home screen shows the main navigation bar on the left: Dashboard, Billing, Clients, Appointments, Therapists, Automation, Broadcasts, Reminders, Reports.

2. Navigate to Broadcasts
   Click Broadcasts. The page displays a list of past campaigns (if any) and a prominent Create New Broadcast button at the top‑right.

3. Start a new broadcast
   Press Create New Broadcast. A modal opens with three tabs: Content, Audience, and Schedule.

4. Compose the festive message (Content tab)
   Message body:

   🎄 Holiday Glow Offer 🎁  
   Treat yourself or a loved one to a 20% discount on any massage or facial booked before 31 Dec.  
   👉 Tap ‘Book Now’ or reply “YES” to claim your discount.  
   Offer ends 31 Dec – don’t miss out!  
   

   Add a call‑to‑action button: Choose URL and paste the booking link generated from the Billing → New Sale screen (e.g., https://tranquiltouch.brighton/booking).
   Attach an image: Upload a festive banner (1200 × 628 px) that shows the spa’s interior with holiday décor.

5. Select the audience (Audience tab)
   Ferbz lets you filter Clients using fields from the Clients profile. For this campaign we need two segments:

   • Segment A – Expiring members

     • Filter: Membership expiry date is within 14 days (i.e., between 17 Dec and 31 Dec).
     • Result: 42 Clients.

   • Segment B – Inactive clients

     • Filter: Last booking date is more than 30 days ago and Last booking date is before 31 Dec.
     • Result: 87 Clients.

   Click Add Filter for each rule, then press Save Audience. Ferbz instantly shows the total reach – 129 Clients.

6. Set the schedule (Schedule tab)
   Because this is a festive push, we want the message to land in inboxes just after work hours on 20 December. Choose Send on a specific date & time and set 20 Dec 2026, 18:30 (GMT).

7. Preview and confirm credits
   At the bottom of the modal, Ferbz displays the estimated credit cost: one credit per message sent, plus a small overhead for the media attachment. With 129 recipients, the preview reads “~129 credits will be deducted from your wallet”.

   If your wallet balance is insufficient, a Top‑up button appears, taking you to the prepaid wallet page where you can add credits in GBP.

8. Launch the broadcast
   Click Schedule Broadcast. The campaign moves to the Pending list on the Broadcasts main page.

9. Monitor delivery (Reminders board)
   Switch to the Reminders tab in the left navigation. The board now shows a new entry: WhatsApp festive broadcast – Tranquil Touch – 20 Dec 2026. Columns display Status (Pending → Sent → Delivered → Read) and Credits used. As the messages flow at 18:30, the status updates in real time.

10. Automate follow‑up booking confirmations
    Return to Automation → Create New Journey. Use the plain‑English goal:

    when a client replies “YES” to the holiday broadcast, send a booking confirmation and schedule a reminder 24 hours before the appointment.
    

    Ferbz’s AI drafts a two‑step journey:

    • Trigger: Instant – inbound WhatsApp reply containing “YES” (linked to the broadcast).
    • Action 1: Send a templated confirmation message with a personalised booking link.
    • Action 2: After the client books, schedule an Appointment reminder 24 hours prior.

    Review the visual canvas, adjust the wording if needed, and Activate.

11. Review results
    After the campaign, go to Reports → Messaging Effectiveness. Select the date range 20 Dec 2026 – 31 Dec 2026. The report shows:

    • Delivered: 124 (96 %)
    • Read: 108 (84 %)
    • Replies “YES”: 37 (29 %)
    • New bookings generated: 28 (22 % of total recipients)

    Cross‑reference with Revenue to see the uplift: £3 420 in additional sales versus the previous month’s baseline of £2 850.

Worked example summary

Tranquil Touch Spa started the broadcast with 129 credits, spent 124 credits on delivered messages (5 failed due to outdated numbers). The follow‑up automation used 28 additional reminder credits for the new appointments. Total credit spend for the festive push: 152 credits. Revenue uplift: £570 (≈ 20 % increase) directly attributable to the broadcast and its automated follow‑up.

1. Eliminates manual list building – Instead of exporting a CSV from a spreadsheet, Ferbz pulls live client data (expiry dates, last booking) directly from the CRM. In our example, the owner avoided a 2‑hour manual filtering task.

2. Speeds up conversion – The broadcast reached 129 clients in a single click, and the instant “YES” trigger enrolled 37 respondents into an automated booking flow without any phone calls. That reduced the average time from first contact to confirmed appointment from 3 days (manual phone‑back) to under 30 minutes.

3. Improves credit efficiency – Because Ferbz charges only for messages actually sent, the owner spent exactly 124 credits for delivered messages and 28 credits for reminder follow‑ups. There is no hidden subscription cost, and the credit model scales directly with campaign size.

4. Boosts revenue during a low‑booking period – December can be quiet for wellness centres due to holiday travel. The 20 % uplift (£570) demonstrated that a well‑targeted festive broadcast can recover otherwise lost revenue, directly addressing the pain point of “clients forgetting to re‑book”.

5. Reduces therapist admin – Therapists no longer need to track package expiries on paper. The broadcast automatically alerts the right clients, and the subsequent automated reminder appears on the therapist’s schedule, freeing them to focus on treatment rather than paperwork.

Overall, the combination of Broadcasts, Automation, and the Reminders board creates a closed loop that transforms a seasonal marketing idea into measurable bookings, all within a single, compliant WhatsApp Business API workflow.

Ready to run your own WhatsApp festive broadcast and watch bookings rise? Sign up for a free trial at https://dashboard.ferbz.com/, top up your credit wallet, and start building a seasonal campaign in minutes. If you need help tailoring the message or setting up the follow‑up automation, our support team is on hand at support@ferbz.com. Let Ferbz handle the messaging so you can focus on delivering the perfect spa experience.