Launch a Ganesh Chaturthi WhatsApp broadcast to fill your spa calendar

Below is a step‑by‑step walk‑through of creating a Ganesh Chaturthi WhatsApp broadcast for spa owners. Imagine you run Shanti Bliss Spa in Pune, with a client base of 1,200 Clients, 350 of whom have a 5‑session massage package that expires in September.

1. Log in to the Ferbz dashboard
   Open https://dashboard.ferbz.com/ and enter your credentials. The home screen shows the main navigation bar on the left: Dashboard, Billing, Clients, Appointments, Therapists, Automation, Broadcasts, Reminders, Reports.

2. Navigate to Broadcasts
   Click the Broadcasts icon. The top of the page displays two tabs: Create Broadcast and History. Choose Create Broadcast.

3. Name the broadcast
   In the Broadcast name field type Ganesh Chaturthi 2026 – 30 % Off Massages. Naming helps you locate the campaign later in the History tab.

4. Select the audience
   a. Click Filter Clients. A side panel opens with dropdowns for City, Membership status, Last Booking date, Package expiry and Custom tags.
   b. Choose City → Pune (or any Tier‑2/3 city you operate in).
   c. Under Package expiry, set Expires in 7 days. This pulls the 350 Clients whose 5‑session packages end between 4 Sept and 10 Sept.
   d. Add a second filter: Last Booking → More than 14 days ago to exclude those who have already re‑booked for the festive week.
   e. The filtered count shows 274 Clients – the exact number that will receive the broadcast.

5. Compose the message
   a. In the large text box, type:

   🙏 शुभ गणेश चतुर्थी! 🙏  
   Celebrate with a relaxing massage at Shanti Bliss Spa.  
   Enjoy **30 % OFF** on any 60‑minute massage for the next 7 days.  
   Book now: https://dashboard.ferbz.com/book/sgb123  
   Offer valid till 11 Sept.  
   

   b. Click Add Media and upload a high‑resolution Ganesh image (size 1 MB, PNG). Ferbz automatically attaches it to the WhatsApp template.
   c. Below the message box, you’ll see a Template selector. Choose the pre‑approved spa_offer template that matches WhatsApp’s template guidelines (header image, body text, CTA button). The system fills the placeholder for the link with the booking URL you entered.

6. Set the schedule
   a. Click Schedule send.
   b. Choose Date → 4 Sept 2026 and Time → 19:30 IST. This is the moment most clients finish the evening puja and are likely to check WhatsApp.
   c. Toggle Time zone to India Standard Time (default).

7. Review credit cost
   At the bottom of the screen Ferbz shows Estimated credits: 274 × 1 = 274 credits (each broadcast to a single client consumes 1 credit). If your wallet balance is lower, a red warning appears. Click Top up to add credits via Razorpay (e.g., ₹299 for 350 credits) and confirm.

8. Preview & test
   Click Preview to see how the message will appear on a client’s phone. You can also send a Test to self (the test is sent from the official API number, not your personal phone). Verify the image, link, and formatting.

9. Launch the broadcast
   Press Send Now (if you want an immediate push) or Save & Schedule (for the 4 Sept timing). Ferbz logs the broadcast in the History tab with status Scheduled.

10. Monitor delivery
    After the broadcast fires, go to the Reminders board. Although broadcasts are not “reminders”, Ferbz records their status in the same board for consistency. You’ll see three columns: Sent, Delivered, Read. For the Shanti Bliss example, the live view after 2 hours might show:

    • Sent: 274 (100 %)
    • Delivered: 268 (97.8 %)
    • Read: 214 (78.1 %)

11. Analyse impact
    Switch to Reports → Messaging Effectiveness. Select the date range 4 Sept – 11 Sept. The chart shows Bookings generated from broadcast (e.g., 42 new bookings, ₹1,68,000 revenue). Cross‑reference with Billing → New Sale to see the exact GST‑inclusive amount (18 % GST applied on each booking).

12. Close the loop
    For each new booking, the Appointment reminder automation you have set up (triggered “days until due = 1”) will automatically send a confirmation and reminder, keeping the client engaged beyond the initial broadcast.

Full Worked Example – Shanti Bliss Spa

Business profile: Shanti Bliss Spa, Pune.
Current wallet: 150 credits.
Target: Push a Ganesh Chaturthi offer to 274 eligible Clients.

• Step 1: Top up ₹299 → 350 credits (wallet now 500).
• Step 2: Create broadcast as described, costing 274 credits.
• Step 3: After the broadcast, 42 clients book a 60‑minute massage at ₹2,500 each (GST‑inclusive).
• Revenue: 42 × 2,500 = ₹1,05,000 (pre‑GST) → GST 18 % = ₹18,900 → total ₹1,23,900.
• Net credit usage: 274 credits for broadcast + 42 automated reminders (42 credits) = 316 credits.
• Remaining wallet: 500 – 316 = 184 credits for future reminders or broadcasts.

The entire campaign is set up in under 12 minutes, requires no external marketing software, and the live status on the Reminders board assures you that no message silently fails.

Spas in India face two recurring bottlenecks: clients forgetting to re‑book and manual, paper‑based tracking of package expiry. Before Ferbz, a typical owner would export an Excel sheet, manually copy phone numbers, paste a promotional image into WhatsApp, and hope the messages go through. That process can take 3–4 hours for a 300‑client list and still yields a high error rate (missed numbers, broken links, non‑compliant templates).

With the Broadcasts module, the same owner spends ≈12 minutes setting up a targeted, GST‑compliant message. The system automatically filters Clients whose packages expire in the next week, so the offer reaches only those who need a nudge. The live delivery stats on the Reminders board eliminate the “did they get it?” guesswork; you see instantly that 78 % of recipients opened the message.

Quantitatively, Shanti Bliss Spa’s example recovered ₹1,23,900 in revenue that would otherwise have been lost to expired packages. The broadcast consumed 274 credits (₹299 for 350 credits), giving a cost per revenue rupee of roughly 0.24 ₹ (₹299 / ₹1,23,900). That translates to a return on ad spend (ROAS) of 413 × when compared to a traditional paid‑media campaign.

Time saved is measurable too: the owner avoided 3 hours of manual work, freeing up staff to focus on client care. The automated follow‑up reminders that fire after a booking also reduce no‑show rates by an average of 12.4 %, based on Ferbz’s internal reports for similar spas.

Overall, the Broadcasts module directly tackles the pain points of forgotten re‑bookings and paper‑based tracking, delivering precise, compliant, and trackable WhatsApp outreach that converts into real bookings and higher GST‑inclusive revenue.

Ready to fill your spa calendar this Ganesh Chaturthi? Launch your first WhatsApp broadcast in minutes—no extra software, no QR codes, just a single, compliant message that reaches the right clients at the right time. Sign up, top up your wallet, and create your festive campaign at https://dashboard.ferbz.com/. If you need help tailoring the audience or designing a template, our support team is on standby at support@ferbz.com. Start today and watch your bookings grow.