Launch seasonal WhatsApp broadcast campaigns for your spa with Ferbz

Below is a step‑by‑step walkthrough of creating a seasonal WhatsApp broadcast in Ferbz. The example follows Maple Leaf Spa, a boutique wellness centre in Toronto that wants to promote a “Winter Bliss Package” – a 3‑session massage bundle priced at $299, available only from December 1 to January 15.

1. Log into the Ferbz dashboard
   Open a browser, go to https://dashboard.ferbz.com/, and sign in with the spa’s admin credentials. The home screen shows the main navigation bar on the left: Dashboard, Billing, Clients, Appointments, Therapists, Automation, Broadcasts, Reminders, Reports.

2. Navigate to Broadcasts
   Click the Broadcasts tab. The page displays a list of previously sent campaigns (empty for a new user) and a prominent Create New Broadcast button at the top right.

3. Start a new broadcast
   Press Create New Broadcast. A modal opens with three sections: Message, Audience, and Schedule.

4. Compose the WhatsApp message

   • In the Message field, type the seasonal copy. Ferbz allows the use of variables from the client profile, such as {{first_name}}.

   • Example message:

     Hi {{first_name}}! ❄️
     Warm up this winter with our exclusive Winter Bliss Package – 3 deep‑tissue massages for just $299. Offer runs 1 Dec – 15 Jan. Tap the link to book: https://mapleleafspa.ca/winter‑bliss
     

   • Use the formatting toolbar to add emojis, bold, or line breaks. The message preview updates in real time, showing exactly how it will appear on a client’s WhatsApp chat.

5. Select the audience

   • Click Filter Audience. A side panel appears with checkboxes and dropdowns that map to fields in the Clients CRM.
   • For the Winter Bliss push, Maple Leaf Spa wants to target:
     • Clients who have a membership or package that expires within the next 30 days.
     • Clients whose last booking was at least 14 days ago (to encourage a return).
     • Clients residing in Ontario (province filter).
   • Set the filters:
     • Package Expiry → “Within next 30 days”
     • Last Booking Date → “More than 14 days ago”
     • Province → “Ontario”
   • The panel instantly shows a count of matching clients – 3,842 in this case.

6. Preview the filtered list
   Click Preview List to open a table with the first 20 rows. Verify that the names, phone numbers, and expiry dates look correct. If any client appears that shouldn’t, adjust the filter or exclude them individually by ticking the “Exclude” checkbox next to their row.

7. Set the schedule

   • Choose Send Now if the promotion should launch immediately, or pick Schedule for later.
   • Maple Leaf Spa decides to send at 9 am on December 1, aligning with the start of the offer. Select the date and time, then confirm the time zone (Eastern Time).

8. Confirm credit usage
   At the bottom of the modal, Ferbz displays the credit cost: “3,842 messages × 1 credit = 3,842 credits”. The current wallet balance (e.g., 12,500 credits) is shown, so the owner knows the broadcast is fully covered.

9. Save as a draft (optional)
   If the owner wants to review the campaign later, they can click Save as Draft. The draft appears in the Broadcasts list with a “Draft” tag, editable at any time.

10. Launch the broadcast
    Click Send Broadcast. A confirmation dialog asks “Are you sure you want to send this broadcast to 3,842 clients?” Confirm. Ferbz immediately pushes the messages to the WhatsApp Business API.

11. Monitor delivery on the Reminders board
    Switch to the Reminders tab. The broadcast appears as a new entry under WhatsApp Broadcast with columns: Status, Sent, Delivered, Read, Failed.

    • Within minutes, the Sent count reaches 3,842.
    • As clients open the message, the Read column climbs. Maple Leaf Spa sees 2,913 reads after 4 hours, indicating strong engagement.

12. Analyse results in Reports
    After the campaign period, go to Reports → Messaging Effectiveness. Select the date range (Dec 1 – Jan 15) and filter by “Broadcast”. The report shows:

    • Open rate: 75 % (read count ÷ sent)
    • Click‑through rate: 12 % (number of clients who clicked the booking link, tracked via UTM parameters)
    • Revenue generated: $14,872 (28 packages sold, each $299)

13. Close the loop with Automation (optional)
    For any client who clicked the link but did not complete a booking, the owner can create an automation journey that triggers “days since last click = 3” and sends a gentle reminder. This step is separate from the broadcast but demonstrates how the two modules complement each other.

By following these steps, Maple Leaf Spa moves from a manual spreadsheet of phone numbers to a fully automated, credit‑controlled WhatsApp broadcast that reaches thousands of clients in seconds, with live visibility into delivery status and post‑campaign analytics.

Time saved – Before Ferbz, Maple Leaf Spa’s marketing coordinator spent roughly 6 hours each month copying phone numbers from the client list, pasting them into a bulk‑SMS tool, and manually tracking delivery receipts. With the Broadcasts module, the same list is filtered and sent in under 5 minutes, a reduction of 95 % in manual effort.

Revenue recovered – The winter broadcast generated 28 package sales that would otherwise have required individual follow‑up calls. At $299 each, that is $8,372 of incremental revenue in a single campaign. When compared to the 3,842 credits used (equivalent to 3,842 messages), the cost per acquired sale is 137 credits, a clear metric that owners can track against their wallet balance.

Fewer missed re‑bookings – By targeting clients whose packages are about to expire, the broadcast nudges them before the expiry date, reducing the “expired‑without‑renewal” rate from 22 % to 13 % over the quarter. This 9 percentage‑point drop translates to roughly 35 additional bookings per month for a mid‑size spa.

Compliance and reliability – All messages are sent through the official WhatsApp Business API, eliminating the risk of accounts being flagged for using personal numbers or QR‑code workarounds. Delivery status appears on the Reminders board, so owners instantly know if a message failed due to an invalid number and can clean the CRM accordingly.

Credit‑controlled spend – Because Ferbz uses a prepaid wallet, the spa can allocate a specific credit budget for each seasonal push. If the winter campaign uses 3,842 credits, the owner can top up the wallet by exactly that amount, avoiding surprise monthly fees. The transparent credit deduction per message also makes ROI calculations straightforward.

Overall, the Broadcasts module directly addresses the core pain points of Canadian spa owners: clients forgetting to re‑book, no automated way to announce expiring packages, and therapists spending time on paper‑based client notes. By delivering timely, personalized WhatsApp messages at scale, Ferbz turns a manual, error‑prone process into a measurable, credit‑based marketing engine.

Ready to launch your first seasonal WhatsApp broadcast and see the impact on bookings? Sign up for a free trial at https://dashboard.ferbz.com/, top up your credit wallet, and follow the step‑by‑step guide above to create a targeted campaign for your spa. If you have questions or need assistance tailoring a broadcast to your specific services, reach out to our support team at support@ferbz.com. Ferbz’s all‑in‑one platform is built for Canadian spa and wellness centres –‑ from billing a client’s package to reminding them of their next session, and now, promoting seasonal offers with confidence.