Segment customers by medicine or last visit
Segmentation lets you target a broadcast at the right customers — not every customer in your database. A relevant message gets a far higher response than a generic one.
Open the Audience section in a new campaign
Start or edit a campaign and scroll to the Audience section. You will see filter options.
Filter by medicine
Click 'Add filter → Medicine' and type a medicine name (e.g. Metformin). All customers who have Metformin in their record are included in this segment.
Filter by tag / condition
Click 'Add filter → Tag' and select a condition tag like 'diabetic' or 'BP customer'. Tags are set on customer records and can represent any group you define.
Filter by last visit date
Click 'Add filter → Last visit' and choose 'More than 45 days ago'. This segments inactive customers — useful for reactivation campaigns.
Combine filters
Filters are combined with AND logic by default. Example: Medicine = Metformin AND Tag = diabetic AND Last visit > 45 days = inactive diabetic Metformin customers. The audience preview count updates as you add filters.
PRO TIP
Save your audience segments as presets for future campaigns. Go to Audiences → Save current segment. Reuse them next month without re-configuring the filters.
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