Turn a WhatsApp broadcast into a viral boost that fills your café instantly

Below is a step‑by‑step walk‑through of creating a viral‑ready WhatsApp broadcast for a café. Imagine “Brew & Bite”, a popular mid‑tier café in Pune that wants to promote a monsoon‑special combo (hot masala chai + samosa) for the next three days.

1. Log in to the Ferbz dashboard – Open https://dashboard.ferbz.com/ and sign in with your admin credentials.

2. Navigate to the Broadcasts tab – On the left‑hand navigation pane you will see the main modules: Billing, Customers, Automation, Broadcasts, Reminders board, Reports. Click Broadcasts.

3. Create a new broadcast – Press the + New Broadcast button at the top‑right. A modal window opens with three sections: Audience, Message, Schedule.

4. Define the audience

   • Click Filter Customers.
   • Choose “Last Order Date” → “Within the last 14 days”. This pulls in 1,274 regulars who have visited recently.
   • Add an additional filter: “Has Loyalty Card = Yes”. The list now narrows to 842 customers who already have a relationship with Brew & Bite.
   • Click Preview List – the modal shows a CSV‑style table with Name, Phone, Last Order, Loyalty Tier. You can also Export the list if you need a backup.

5. Compose the message

   • In the Message section, select an existing WhatsApp template called MonsoonCombo. If you haven’t created one yet, click Create Template and follow the WhatsApp Business API template approval flow (text + image).
   • The template reads:

     🌧️ Monsoon Magic at Brew & Bite! 🌧️  
     Enjoy a steaming Masala Chai + 2 Samosas for just ₹149.  
     Offer valid 24‑48 hrs. Tap “Book Now” to reserve your combo.  
     👉 https://bit.ly/brewbite-monsoon  
     

   • Attach the high‑resolution image of the combo (already uploaded to Ferbz’s media library).
   • Enable Quick‑Reply Buttons: “Book Now” (opens the booking link) and “Share with Friends”. The “Share with Friends” button automatically copies the same message to the user’s chat, encouraging viral forwarding.

6. Set the schedule

   • Choose “Send Now” for an immediate push, or “Schedule” for a later time. Brew & Bite decides to schedule at 10:30 AM on the first monsoon day, when footfall typically spikes.
   • Confirm the time zone (India Standard Time) to avoid mismatches.

7. Review credits

   • At the bottom of the modal, Ferbz shows the estimated credit consumption: 842 customers × 1 credit = 842 credits.
   • Your prepaid wallet currently holds 1,000 credits (purchased via Razorpay). You have enough balance, so you can proceed.

8. Launch the broadcast

   • Click Send / Schedule. Ferbz instantly queues the messages.
   • Switch to the Reminders board (left navigation) to watch the live status. Each row shows Customer name, Message ID, Sent ✓, Delivered ✓, Read ✓ (if the recipient opened the chat).

9. Monitor performance

   • After a few hours, open Reports → Messaging Effectiveness.
   • You’ll see: Sent = 842, Delivered = 819 (97.3 %), Read = 613 (73.0 %).
   • The “Share with Friends” button click count appears as a custom event (e.g., 112 shares).

10. Link to order flow

    • Because the broadcast includes a direct booking link, every click routes the customer to Brew & Bite’s order page.
    • In Ferbz’s Automation tab, there is already a journey “When order completes → send thank‑you follow‑up”. Those new orders will automatically enroll in that journey, generating a PDF receipt and starting any post‑order follow‑up reminders.

11. Close the loop

    • At the end of the three‑day promotion, open Reports → Revenue for the date range. Compare against the previous three‑day baseline:
      • Baseline average daily sales: ₹12,450.
      • Promotion period average daily sales: ₹18,720.
      • Incremental revenue: ₹6,270 per day, or a 50 % uplift.

12. Re‑use the broadcast

    • The whole broadcast (filters, template, schedule) is saved as “Monsoon Combo Blast”. For the next rainy week, Brew & Bite can duplicate the campaign, adjust dates, and send again with just a couple of clicks.

By following these steps, a café owner moves from a scattered spreadsheet of phone numbers to a single, auditable broadcast that not only reaches the right customers but also encourages them to share the offer, creating a viral ripple effect that fills seats instantly.

Before Ferbz:

• Café owners keep customer phone numbers in a notebook or an Excel sheet.
• Sending a promotion means manually copying numbers into a personal WhatsApp, risking errors, no delivery tracking, and no compliance with WhatsApp Business policies.
• Each manual send takes roughly 5 seconds per contact; for 800 customers, that’s over an hour of repetitive work, plus the chance of missed numbers.
• No way to see who actually received or read the message, so owners cannot measure ROI.

After Ferbz:

• All Customers are stored centrally with full order history, loyalty status, and GST‑compliant details.
• A single broadcast reaches 842 customers in under a minute. The system deducts exactly 842 credits, so there is no hidden cost.
• Live status on the Reminders board shows that 97 % of messages were delivered and 73 % were read, giving an immediate view of campaign health.
• The built‑in “Share with Friends” button generates 112 organic forwards, turning a single push into a multi‑layer viral spread without any extra effort.
• Revenue data proves the impact: a 50 % lift in daily sales during the three‑day monsoon combo, translating to an additional ₹18,810 in profit (assuming 30 % margin).

Quantified time saved:

• Manual entry: ~1 hour per broadcast.
• Ferbz broadcast: <2 minutes to set up, <1 minute to send.
• Net saving: ~58 minutes per campaign.

Quantified cost saved:

• No need for separate SMS gateway (average ₹0.15 per SMS × 842 ≈ ₹126).
• No need for a third‑party email platform subscription.

Pain‑point alignment:

• Regulars disappearing: The filter “Last Order within 14 days” surfaces those who are still engaged, while a separate broadcast can target “No order in 30 days” to win them back.
• Unorganised list: Ferbz’s CRM consolidates every contact, eliminating spreadsheets.
• Inconsistent promotions: With saved templates and scheduled broadcasts, promotions are always on brand and sent at the optimal time.

Overall, the Broadcast module gives café owners a repeatable, measurable, and low‑effort way to spark a sudden surge in footfall, especially during seasonal peaks like monsoon, Diwali, or local festivals.

Ready to turn a single WhatsApp push into a crowd‑pulling surge for your café? Sign up for a free trial, top up a modest credit pack, and launch your first broadcast in minutes. Visit the dashboard at https://dashboard.ferbz.com/ and explore the Broadcasts module, or email support@ferbz.com for a personalised walkthrough. With Ferbz, every promotion becomes a measurable, share‑ready campaign that fills seats instantly.