Launch Timely Seasonal WhatsApp Broadcasts with Ferbz to Drive Café Sales

Below is a step‑by‑step walkthrough of launching a seasonal WhatsApp broadcast in Ferbz. Imagine Brew & Bite Café, a bustling corner shop in Fitzroy, Melbourne, that wants to promote a limited‑time “Summer Berry Latte” from 1 December to 15 December.

1. Log in to the Ferbz dashboard
   Open your browser, go to https://dashboard.ferbz.com/, and sign in with your admin credentials. The home screen shows the main navigation bar on the left: Dashboard, Orders, Customers, Automation, Broadcasts, Reminders, Reports, Settings.

2. Navigate to Broadcasts
   Click the Broadcasts icon. The page opens with three tabs: All Broadcasts, Scheduled, and History. Press the Create New Broadcast button at the top right.

3. Select a Customer segment
   The first screen is the Audience Builder.

   • Click Add Filter → choose Last Order Date → set “within the past 45 days”.
   • Add another filter → Opt‑in Status → “WhatsApp Marketing – Yes”.
   • Optionally, add a CSV‑imported tag “Loyalty‑Gold” to target premium members only.
     The segment preview shows 342 Customers, which matches Brew & Bite’s regulars who have visited at least once in the last month and have consented to receive messages.

4. Compose the WhatsApp message
   Switch to the Message Builder tab.

   • Choose Template → “Seasonal Promotion”. Ferbz ships with a pre‑approved WhatsApp template that includes placeholders for a heading, body, and call‑to‑action button.
   • Fill in the fields:
     Heading: “☀️ Summer Berry Latte – Limited Time!”
     Body: “Hey {{first_name}}, our fresh‑picked berry latte is back for just two weeks. Swing by Brew & Bite and enjoy 10 % off your first cup. Show this message at the counter.”
     Button: “View Menu” → URL https://brewandbite.com/menu.
   • Click Preview to see how the message will appear on a phone.

5. Schedule the send
   In the Timing section, select Schedule → pick 1 December 2026, 09:00 AEST. Ferbz will automatically convert the time to each Customer’s local timezone if you ever expand beyond a single state.

6. Set budget and confirm credits
   The Cost Summary pane on the right shows the credit cost per message (e.g., 1.2 credits) and the total credits required (342 × 1.2 = 410.4 credits). If your prepaid wallet has at least that amount, the “Launch Broadcast” button becomes active. If not, click Top‑up Wallet to add more credits – no subscription, just a one‑off purchase.

7. Launch
   Press Launch Broadcast. Ferbz instantly records the broadcast in the Scheduled tab and shows a countdown timer.

8. Monitor delivery
   After the scheduled time, switch to the Reminders board. Here you’ll see each broadcast entry listed as a “Reminder” with status icons: ✔️ Sent, 📬 Delivered, 👁️ Read. Any failures (e.g., invalid numbers) appear in red with an error code, allowing you to clean the list later.

9. Analyse results
   One week later, open Reports → Messaging Effectiveness. Filter by the broadcast name “Summer Berry Latte Dec 1”. The report shows:

   • Sent: 342
   • Delivered: 327 (95.6 %)
   • Read: 284 (82.8 %)
   • Click‑throughs on “View Menu”: 57 (16.6 %)
   • Incremental revenue (matched by Order timestamps): $4,872.

   Export the CSV for your accountant or for ATO record‑keeping if you need to account for GST on the promotional discount.

10. Close the loop with Automation (optional)
    If you want to follow up with anyone who didn’t read the broadcast, create an Automation journey that triggers “days since last broadcast sent = 3” and sends a gentle reminder. This step is not required for the broadcast itself but shows how Broadcasts and Automation can work together.

By following these steps, Brew & Bite Café can push a timely, compliant, and trackable seasonal promotion to the exact audience that matters, all from a single Ferbz screen.

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Cafés and quick‑service shops lose regulars silently because they lack a systematic way to notice a dip in footfall and to re‑engage those customers. Before Ferbz, Brew & Bite’s owner relied on ad‑hoc handwritten lists and manual texting, which cost an average of 12 minutes per customer per campaign and produced an estimated 37 % delivery failure rate (invalid numbers, carrier blocks).

With Ferbz Broadcasts, the same owner reduced preparation time from 12 minutes per contact to a single 5‑minute setup for the whole segment – a 96 % time saving. The live delivery stats on the Reminders board eliminated guesswork; instead of “Did they get the message?” the owner sees a clear 95 % delivery rate.

Financially, the December broadcast generated $4,872 in additional sales over two weeks, compared with the $1,200 average uplift from the previous manual SMS approach. That’s a 306 % increase in revenue per promotion while spending only 410 credits (equivalent to a few dollars) from the prepaid wallet.

Because the broadcast pulls directly from the CRM, the owner no longer worries about GDPR‑style consent breaches; every Customer in the segment has an explicit “WhatsApp Marketing – Yes” flag. The ability to segment by “Last Order Date” means promotions reach only those who are still active, avoiding waste on dormant contacts.

Finally, the integration with Reports provides a clear audit trail for GST considerations – the owner can match the promotion period with sales data and reference ATO guidance for any tax adjustments. In sum, Ferbz turns a previously manual, error‑prone activity into a repeatable, measurable process that directly addresses the pain points of missed repeat business, disorganised contact lists, and inconsistent promotion delivery.

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Ready to run a seasonal WhatsApp broadcast that actually reaches your regulars and drives sales? Sign up in seconds at the Ferbz dashboard, import your customer list, and start building a broadcast today. All you need is a prepaid credit wallet – there’s no monthly subscription to worry about. If you have questions or need help crafting your first message, our support team is standing by at support@ferbz.com.

Start your free trial now: https://dashboard.ferbz.com/

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