Run a Post‑Monsoon WhatsApp Broadcast to Drive Pharmacy Sales with Ferbz

Below is a step‑by‑step walkthrough of creating a post‑monsoon broadcast in Ferbz, illustrated with a realistic example for Shree Arogya Pharmacy in Jabalpur, Madhya Pradesh.

1. Prepare the Patient List

1. Open the Patients tab from the left‑hand navigation.
2. Click “Filters” and set the following criteria:
   • Medication category → Chronic care (includes Metformin, Amlodipine, Atorvastatin, insulin).
   • Last Sale Date → Between 30 and 45 days ago (these patients are due for a refill soon after the monsoon).
   • GSTIN status → All (so you can include both 12 % GST medicines and 0 % GST insulin).
3. The filtered view shows 274 patients. Review a few records to confirm contact numbers are up‑to‑date.
4. Click “Export CSV” if you want a backup, then click “Select All” and choose “Add to Broadcast List”.

2. Draft the WhatsApp Template

1. Navigate to Automation → Templates (templates are shared across Automation and Broadcasts).

2. Click “Create New Template” and select “WhatsApp Business” as the channel.

3. Fill in the fields:

   • Template Name: PostMonsoon_Refill_Reminder
   • Header (optional): Image – upload a bright image of a rain‑cleared street with the pharmacy logo.
   • Body:

     Namaste {{patient_name}},  
     The monsoon has passed and it’s a good time to check your health.  
     • Metformin – 12% GST, ₹120 per strip  
     • Amlodipine – 12% GST, ₹85 per strip  
     • Insulin – GST‑exempt, ₹350 per vial  
     
     Refill now and get a 10% discount on any nutraceutical (Vitamin C, Zinc).  
     Reply “YES” to place your order or call 0781‑123‑4567.  
     

   • Footer: Shree Arogya Pharmacy – Your health partner

4. Save the template. Ferbz validates it against WhatsApp’s policy, so you’ll see a green checkmark once it’s approved.

3. Build the Broadcast

1. From the left menu, click Broadcasts.
2. Press “Create New Broadcast”.
3. Name the campaign: Post‑Monsoon Refill Push – 15 Oct 2026.
4. Select Audience: Choose the previously saved list “Patients due for refill – 30‑45 days”. The count (274) appears.
5. Choose Template: Pick PostMonsoon_Refill_Reminder from the dropdown.
6. Schedule: Set Send Time to 15 Oct 2026, 10:00 AM (peak time when people check WhatsApp after breakfast).
7. Credits Preview: Ferbz shows the cost per message (1 credit) and total credits required (274 credits). Ensure your prepaid wallet has at least this amount; if not, click “Top‑up” and add ₹299 for 350 credits.
8. Review & Launch: Click “Review” to see a summary, then “Send Now” (or “Schedule” if you prefer).

4. Monitor Delivery

1. Immediately after launch, go to the Reminders board.
2. The broadcast appears as a new entry with columns: Status, Sent, Delivered, Read, Failed.
3. Within minutes, you’ll see numbers populate, e.g., Sent: 274, Delivered: 262, Read: 198, Failed: 12.
4. Click the entry to view individual patient status; failed deliveries often indicate an outdated phone number, which you can correct directly in the patient profile.

5. Track Sales Impact

1. After the broadcast, open Reports → Messaging Effectiveness.

2. Filter the date range 15 Oct 2026 – 22 Oct 2026.

3. The report shows:

   • Total Messages Sent: 274
   • Open Rate (Read): 72 % (198)
   • Orders Placed via Reply: 34 (13 % of reads)
   • Revenue Generated: ₹12,845 (including 10 % discount on nutraceuticals)

4. Cross‑reference with Billing → New Sale to see the exact sales entries linked to the broadcast (each sale automatically links to the patient’s reminder history).

6. Close the Loop

1. For each order received, staff complete the New Sale flow, selecting the patient from the CRM. The receipt PDF is generated, and the refill reminder clock restarts automatically based on the pharmacy’s default refill interval (e.g., 30 days for Metformin).
2. If any patients replied “NO” or asked for a different dosage, update their profile notes so future broadcasts can be more targeted.

Full Worked Example Summary

Step	Action	Outcome
Filter patients	Chronic‑care, last sale 30‑45 days ago	274 patients selected
Create template	Body with medication list, GST info, discount	Approved WhatsApp template
Build broadcast	Name, audience, template, schedule 10 AM	274 credits reserved
Send & monitor	Launch at 10 AM, watch Reminders board	262 delivered, 198 read
Report	Messaging effectiveness 15‑22 Oct	₹12,845 revenue, 34 orders
Re‑enroll	New Sale completes, reminder clock restarts	Ongoing refill cycle

By following these steps, Shree Arogya Pharmacy turns a seasonal moment—post‑monsoon health awareness—into a measurable sales lift, all within Ferbz’s single dashboard.

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1. Time Savings – Before Ferbz, the owner of Shree Arogya Pharmacy spent roughly 2 hours each evening manually dialing patients who were due for refills. With a broadcast, the same 274 patients are reached in under 5 minutes of setup, and the automated delivery status eliminates the need for follow‑up calls.

2. Revenue Recovery – In the month before using broadcasts, the pharmacy lost an estimated ₹8,460 in missed refills (average 12 % GST medicines, 30 patients × ₹240 each). The post‑monsoon broadcast generated ₹12,845 in sales, a net increase of ₹4,385 (≈ 52 % uplift) while costing only 274 credits (≈ ₹78). The ROI is therefore ≈ 165 × the credit spend.

3. Reduced Stock Expiry – By prompting patients to order before the next monsoon, the pharmacy cleared 15 % of its pending insulin stock (GST‑exempt) that would otherwise risk expiry. This translates to a ₹1,050 reduction in write‑offs.

4. Accurate Targeting – The CRM filter ensures only relevant patients receive the message. The failed delivery rate of 4.4 % (12/274) is visible instantly on the Reminders board, allowing the owner to correct phone numbers and improve future reach.

5. Compliance & Simplicity – All messages are sent via the official WhatsApp Business API, so there is no risk of account bans or privacy violations. The prepaid credit model means the pharmacy only pays for what it uses, avoiding hidden subscription fees that are common with other marketing platforms.

Overall, the broadcast converts a manual, error‑prone process into a repeatable, data‑driven campaign that saves roughly 120 minutes per week, recovers ₹4,400 in monthly revenue, and keeps inventory fresh—all without any technical expertise.

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Running a post‑monsoon WhatsApp broadcast is a quick, low‑cost way to boost refill sales and clear seasonal stock. Sign up, top up your prepaid wallet, and launch your first broadcast in under ten minutes.

Start your trial today at https://dashboard.ferbz.com/ or reach out to our support team at support@ferbz.com for a guided walkthrough. Ferbz gives you the tools to turn seasonal opportunities into real revenue—no extra software, no monthly fees, just a single dashboard that works for independent pharmacies across India.