Launch festive WhatsApp broadcast campaigns that fill your spa’s calendar with Ferbz

Below is a step‑by‑step walkthrough of creating a festive broadcast inside Ferbz. Imagine Tranquil Touch Spa in Jaipur, a mid‑size centre with 1,200 active clients, 30 % of whom hold a 6‑month membership. The owner, Meera, wants to run a Diwali “Buy 5 Facials, Pay for 4” offer to drive bookings for the last two weeks of October.

1. Prepare the client segment

1. Navigate to the Clients tab from the left‑hand menu.
2. Click Filters at the top right.
3. Set the following criteria:
   • Last booking date – between 01‑Sep‑2024 and 30‑Sep‑2024 (clients who visited last month).
   • Tag – “facial‑enthusiast” (a tag she added when a client booked a facial).
   • Opt‑in status – “WhatsApp consent = true” (ensures compliance).
4. The list now shows 312 clients.
5. Click Save as Segment → name it “Diwali Facial Promo – Sep Visitors”. This segment will be reusable for future festive pushes.

2. Draft the WhatsApp message

1. Switch to the Broadcasts tab.

2. Click Create New Broadcast.

3. In the Message editor, choose Template → Text (the API requires a pre‑approved template for promotional messages).

4. Paste the approved template:

   Hello {{client_name}}, ✨ Diwali is here! Book 5 facials and pay for only 4. Offer valid till 15 Oct. Reply “YES” to reserve your slot now.
   

5. Use the Insert Variable button to add {{client_name}} – Ferbz will replace it with each client’s name at send time.

6. Click Preview to see how a sample client (e.g., “Rohan”) will receive the message.

3. Choose the segment and schedule

1. Under Recipients, click Select Segment and choose “Diwali Facial Promo – Sep Visitors”.
2. Review the Recipient count – 312.
3. In the Schedule section, pick “Send on 01‑Oct‑2024 at 10:00 AM IST”. This timing catches clients before the weekend rush.
4. The UI shows the credit cost: 312 messages × 1 credit = 312 credits.

4. Confirm wallet balance and launch

1. Click the Wallet icon on the top bar.
2. Meera sees a balance of 1,200 credits (from a recent ₹799 top‑up).
3. Since 312 < 1,200, she can proceed. If the balance were lower, she would click Top‑up and pay via Razorpay.
4. Return to the broadcast screen and click Launch Broadcast.

5. Monitor delivery on the Reminders board

1. After launch, navigate to Reminders board (under the Appointments tab).
2. The broadcast appears as a new reminder entry titled “Diwali Facial Promo – 01 Oct”.
3. Columns show Sent, Delivered, Read counts in real time.
4. By 12 PM, the board shows: Sent = 312, Delivered = 298, Read = 184.

6. Capture responses and convert to bookings

1. Clients reply “YES”. Those messages land in the WhatsApp inbox linked to Ferbz (still via the official API).
2. Meera opens the Bookings calendar (Appointments tab).
3. For each “YES”, she clicks Create Booking → selects the client (auto‑filled), chooses Therapist (e.g., “Anjali”), picks a service (Facial – 60 min), and sets the date.
4. When she clicks Save, Ferbz generates a Booking receipt and automatically sends an Appointment reminder WhatsApp confirmation to the client. The reminder clock starts, and the booking now appears on the Reminders board as a scheduled reminder.

7. Review performance after the campaign

1. After the promotion period ends (15‑Oct), go to Reports → Messaging Effectiveness.

2. Filter by Date range 01‑Oct‑2024 to 15‑Oct‑2024 and Campaign name “Diwali Facial Promo”.

3. The report shows:

   • Messages sent: 312
   • Delivered: 298 (95.5 %)
   • Read: 184 (58.9 %)
   • Bookings created from replies: 47
   • Revenue generated: ₹31,800 (average ₹680 per booking, 5‑session package price ₹3,200, 47 × ₹680 after discount)

4. Meera can export the data as CSV for accounting (GST at 18 % will be applied on the ₹31,800 revenue).

8. Re‑use the segment for future festivals

Because the segment is saved, Meera can clone it for a Christmas or Navratri push, simply adjusting the message template and schedule. The workflow repeats without rebuilding the client list each time.

Time saved – Before Ferbz, Meera would export the client list to Excel, copy‑paste phone numbers into a bulk‑SMS tool, manually type each message, and then call back every client who replied. That process took roughly 3 hours per campaign. With Ferbz, the entire broadcast from segment selection to launch is under 15 minutes, a 95 % reduction in manual effort.

Revenue recovered – In the last quarter, Meera noticed a 12 % drop in repeat bookings after festivals because clients simply forgot to re‑book. By sending a targeted Diwali broadcast to 312 recent facial clients, she generated 47 new bookings, adding ₹31,800 to the month’s revenue. That translates to a ₹8,400 uplift over the baseline (average monthly facial revenue ₹23,400). The cost of the broadcast was 312 credits = ₹311 (₹299 = 350 credits, using 312 of them), giving a return on ad spend (ROAS) of 102 × (₹31,800 / ₹311).

Fewer missed appointments – Because each booking created from the broadcast automatically triggers an Appointment reminder, the chance of a client forgetting the session drops dramatically. In the same campaign, the reminder delivery rate was 95.5 %, and the no‑show rate for those 47 bookings was 4 %, compared with the spa’s usual 12 % no‑show rate.

Compliance and brand consistency – All messages are sent through the official WhatsApp Business API, so they appear from the spa’s verified business number. Clients see the same number for reminders, confirmations, and festive offers, which builds trust and avoids the “personal number” pitfalls that many small businesses face.

Credit‑only billing – There is no hidden subscription. Meera only paid for the 312 messages she actually sent, and any unused credits remain in the wallet for future campaigns or automated reminders. This model aligns cost directly with marketing activity, which is especially valuable for a spa with seasonal cash flow.

Overall, the festive broadcast feature turns a seasonal marketing idea into a measurable, low‑effort revenue driver, while simultaneously feeding the existing Automation and Reminders ecosystem that keeps the calendar full year‑round.

Ready to fill your spa’s calendar with a Diwali‑ready broadcast? Log in to the Ferbz dashboard, top up your wallet, and launch your first spa festive broadcast campaign in minutes. For a hands‑on demo or any questions, visit https://dashboard.ferbz.com/ and start a free trial, or email us at support@ferbz.com. Our support team is happy to help you design the perfect festive message, set up client segments, and track the results that matter to your bottom line.