Launch a Ganesh Chaturthi WhatsApp broadcast and drive pharmacy sales instantly

Below is a step‑by‑step walkthrough of creating and launching a Ganesh Chaturthi broadcast from within Ferbz. The example follows Shree Arogya Pharmacy, a fictitious but realistic shop in Kolhapur, Maharashtra, with a daily footfall of 80 patients and a monthly turnover of ₹3.2 lakh.

1. Prepare the patient list

1. Log in to the Ferbz dashboard.
2. Navigate to Patients → Import CSV.
3. Upload the latest CSV exported from your POS after the recent health‑camp. The file contains columns: PatientID, Name, Phone, LastSaleDate, ChronicCondition.
4. Ferbz validates the numbers, removes duplicates, and instantly adds 1,245 new patient records to the CRM.

Tip: For a Ganesh Chaturthi campaign you may want to target only chronic‑care patients who bought diabetes or hypertension medicines in the last 90 days. Use the filter bar on the Patients page: Condition = Diabetes OR Hypertension AND LastSaleDate ≥ 01‑Jun‑2026. Click Save Filter as “Ganesh Chaturthi Target”.

2. Draft the festive message

1. Click the Broadcasts tab on the left navigation pane.
2. Press Create New Broadcast.
3. In the Message Builder, choose Template → Create from Scratch (you can also reuse a saved template).
4. Write the WhatsApp text, using Ferbz’s merge tags to personalize:

Namaste {{Name}},  
Shree Arogya Pharmacy wishes you a joyous Ganesh Chaturthi! 🎉  
Enjoy 10 % off on Metformin, Amlodipine, and Vitamin C till 30 Oct.  
Show this WhatsApp message at the counter to claim your discount.  
Reply ‘YES’ to book a quick refill pickup.  

5. Attach a high‑resolution image of Lord Ganesha next to a shelf of the highlighted medicines (optional).

Note: The message uses the WhatsApp Business API template format – no promotional URLs, only text and images, which complies with WhatsApp policies.

3. Choose the audience

1. In the Recipients section, click Select Filter and pick the saved filter “Ganesh Chaturthi Target”.
2. Ferbz shows a preview: 1,018 patients will receive the broadcast.
3. Verify the total credit cost: 1,018 credits (one per recipient). Your wallet shows a balance of 1,500 credits, so you have enough.

4. Schedule or send instantly

1. Under Timing, you have two options:
   • Send Now – the message dispatches immediately, useful if you’re already in the festive rush.
   • Schedule – pick a future date/time, e.g., 28‑Oct‑2026 10:00 AM, to hit the morning crowd.
2. For this example, Shree Arogya Pharmacy selects Schedule for 28‑Oct‑2026 10:00 AM, aligning with the traditional “Ganesh Visarjan” morning.

5. Review and launch

1. Click Review Summary. The screen lists:
   • Message preview with merge tags resolved for a sample patient.
   • Recipient count (1,018).
   • Credit cost (1,018).
   • Scheduled send time.
2. Press Confirm & Schedule. Ferbz records the broadcast in the Broadcasts list with status Scheduled.

6. Monitor delivery and response

1. On the scheduled date, the broadcast is sent automatically via the official WhatsApp Business API.
2. Return to the Broadcasts tab after a few hours. The row for the Ganesh Chaturthi broadcast now shows:
   • Sent: 1,018
   • Delivered: 987
   • Read: 754
3. Click the broadcast row to open Analytics. Here you can see a breakdown by city (Kolhapur, Satara, Sangli) and a quick list of patients who replied “YES”.

7. Convert replies into sales

1. Open the Automation tab.
2. Create a Quick Reply Flow triggered by the keyword “YES”.
3. The flow sends an instant confirmation:

Great, {{Name}}! Your 10 % discount is locked. Please visit Shree Arogya Pharmacy today between 10 AM‑6 PM and show this WhatsApp to claim. Need home delivery? Reply ‘DELIVER’.

4. Every “YES” reply automatically creates a Sale record in the Billing module when the patient checks out, linking the discount to the transaction.

8. Review revenue impact

1. After the festival, go to Reports → Revenue.

2. Filter the date range 28‑Oct‑2026 to 02‑Nov‑2026 and the product category Diabetes/Hypertension.

3. The report shows:

   • Pre‑broadcast average daily sales: ₹1,12,350
   • Post‑broadcast daily sales: ₹1,38,720
   • Incremental revenue: ₹2,63,870 over 5 days (≈ 23 % uplift).

4. Cross‑check with Inventory to see that Metformin stock turnover improved from 68 % to 92 % during the period, reducing the risk of expiry.

Full Worked Example Summary

Step	Action	Outcome
Import CSV	1,245 new patients added	Up‑to‑date CRM
Filter	Diabetes & Hypertension, last 90 days	1,018 target patients
Draft Message	Personalized Ganesh Chaturthi offer	Template ready
Schedule	28‑Oct‑2026 10:00 AM	Broadcast queued
Send	Official WhatsApp API	1,018 messages dispatched
Delivery Stats	987 delivered, 754 read	High engagement
Replies	112 “YES” replies	Immediate sales pipeline
Revenue Report	+₹2,63,870 in 5 days	Measurable uplift

By following these exact steps, Shree Arogya Pharmacy turned a cultural celebration into a measurable sales boost, all within Ferbz’s native modules – no external tools, no manual dialing, and no guesswork about who received the message.

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Time saved: Before Ferbz, a pharmacy owner would have to export patient data to Excel, manually compose a WhatsApp broadcast on a personal phone, copy‑paste each number, and track replies in a notebook. For Shree Arogya Pharmacy, the end‑to‑end process from data import to scheduled send took 28 minutes. The same task using spreadsheets and personal WhatsApp would easily exceed 2 hours, especially when filtering by chronic condition and last purchase date.

Revenue recovered: Chronic‑care patients often forget to reorder before their medicines run out, leading to lost sales and expired stock. The Ganesh Chaturthi broadcast re‑engaged 112 patients who replied “YES”. Each of those patients purchased an average of ₹1,850 worth of medicines (Metformin, Amlodipine, Vitamin C). That alone contributed ₹2,07,200 of the total incremental revenue, representing 78 % of the uplift.

Inventory efficiency: By promoting specific SKUs (Metformin, Amlodipine) during the festive period, the pharmacy moved 2,340 units that otherwise would have sat on the shelf for another month. The reduction in days‑to‑sell cut the risk of a 12 % GST‑taxed batch expiring, saving an estimated ₹12,750 in potential write‑offs.

Accurate tracking: The Broadcasts board shows real‑time delivery and read counts, eliminating the guesswork of “Did they get the message?” The Reports module ties the broadcast to actual sales, so the owner can see a 23 % sales lift directly attributable to the campaign.

No extra tech overhead: All actions stay inside Ferbz’s familiar UI – Patients, Broadcasts, Automation, Billing, and Reports. The owner never needs to learn a new CRM or integrate a third‑party SMS gateway. Credit consumption is transparent; after the broadcast, the wallet balance automatically updates from 1,500 credits to 482 credits, reflecting the exact cost of the campaign.

Overall, the Ganesh Chaturthi WhatsApp broadcast converts a cultural occasion into a data‑driven sales engine, turning forgotten refill cycles into confirmed purchases, while shaving hours of manual work and safeguarding inventory.

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Launching a Ganesh Chaturthi WhatsApp broadcast is just a few clicks away. Sign in to your Ferbz dashboard, import or filter your patient list, craft a festive message, schedule the send, and watch the delivery stats update in real time. All you need is a prepaid credit wallet – top up at any time via Razorpay – and the confidence that each message is delivered through the official WhatsApp Business API.

Ready to turn the next festival into a measurable sales boost? Start your free trial now at https://dashboard.ferbz.com/ or drop a line to support@ferbz.com for a quick walkthrough. Your patients are waiting; let Ferbz help you reach them instantly.